YourTroveA few years ago, everyone wanted to find websites that would be interesting and fit a specific criteria. Sites that came along and fit this mold included Ask.com, AltaVista, Lycos, Yahoo, and Google. But now times are changing–people just aren’t interested in searching under specific keywords and phrases. No, they want more relevancy and filtering. Anyone can put up a website and game the system to have their site listed on a major search engine–so how does one simply point out what is important to their friends or even find useful content shared from a trusted source?

In order to make this happen, a social search engine is needed. Google and Bing have made some inroads into trying to become the de facto search engine that integrates traditional search along with social aspects, but they’re still far from getting it just right. The trick has got to be with finding a process or a way that would tie in with all the major social networks–Facebook, Twitter, Google+, Instagram, Pinterest, etc. Sadly nothing has been realized quite yet–in fact, Bing and Google are starting from a more traditional search strategy and are adding social layers on top of their results, almost like it’s the icing on the cake. It would probably make more sense for me that social search begins with the social part of it, and then further filters it by using traditional search parameters.

That’s where YourTrove enters the picture–this new startup is launching this week and is the latest attempt to create the first real social search engine. Imagine you’re interested in purchasing a new camera, or you want to find content relating to something like streaming TV devices, the one place you might go would be to your social graph–you have specific questions and you’re going to want to ask your friends for help in making a decision. Why? Because they’ve probably already been there and shared something about it–traditional search engines like Google, Yahoo, and Bing don’t give you that relevancy. It’s emotionless and without regard for the stage of the purchasing behavior you’re in. The opportunities for a real social search engine are ripe for the picking. Even Facebook CEO Mark Zuckerberg said it during last week’s TechCrunch Disrupt conference

Uberconference wins TechCrunch Disrupt New YorkThere is something to be said to striking when the opportunity is there. For startups and new companies, the best way to get noticed is by doing something daring and bold that everyone will want to pay attention to. In the technology industry, that means getting on stage and demoing your product to the audience in the hopes that there’s some appeal to the masses. And quite frankly, one of the best places to get your product involved with has to be anything TechCrunch is involved in. Over the past few years, the events put on by one of the industry’s leading publications has promote some of the most popular startups that are used in the world today: Mint.com (acquired by Intuit), Yammer (acquired by Microsoft), RedBeacon (acquired by Home Depot), GetAround, Shaker, and now Uberconference.

It seems that one of the most known things about winning at a TechCrunch event is that it will grant any company instant celebrity status–almost like the publication is a “king-maker” where mere-minutes after touting the success and accolades of a startup, the company goes into overdrive and reaps instant benefits to the news. The track record speaks for itself…after all that notoriety (in a good way), companies are stepping out into the world and entering their beta phase much wiser and with more interest in being funded. And for the lucky few that have successfully navigated their ways through the maze of competition at a TechCrunch event, the future rewards are immeasurable. But don’t take my word for it…let’s look at one recent winner: Uberconference.

Winklevoss twins speak at #ZURBSoapboxAs a regular attendee to the ZURBSoapBox speaker series, I had a special kind of curiosity around last Friday’s guests: the Winklevoss twins–made famous or perhaps infamous through their historic interaction around the founding of Facebook. Having seen the likes of Ron Conway, Ev Williams, Aaron Levie among others, I have to admit the Winklevoss’ did not exactly bring the same kind of cachet, but still attracted an overflowing audience eager to hear the straight scoop.

At first, you can’t help notice just how huge these guys are. Think Michelangelo’s statue of David and you get the idea of the kind of imposing figure these guys cut. But when I first met them and shook their hands, they really came off as genuine, regular guys, easily approachable and generally happy to be in front of their first Silicon Valley crowd for an informal chat.

Betty White hosts Saturday Night LiveBrace yourselves Charlotte…the world is coming to you this week in honor of the 2012 Democratic National Convention. Election season is in full swing and the Republicans have already nominated their choices: former Massachusetts Governor Mitt Romney and Wisconsin Congressman Paul Ryan accepted the nominations just last week at the Republican National Convention. And it was definitely a rather interesting convention…perhaps one of the strangest thing that could have emerged from there was when renowned and celebrated actor and director Clint Eastwood took the stage to introduce the Republican nominee and addressed an empty chair with an imaginary figure befitting President Obama. That  itself wound up creating a brand new meme called #Eastwooding, and even got Obama involved in the whole thing. So now that the Republicans have had their say, this coming week is the Democrat’s turn and people must wonder what will take place–just how will the Democrats one-up the GOP?

Well, if social media has their way, the Democrats could potentially have a megastar walking into Charlotte and the Bank of America stadium where 70,000 will witness the president accept his party’s nomination. Just who could potentially overshadow the leader of the free world? Why, the Golden Girl herself: Betty White. A petition is already circulating on Change.org in order to garner enough signatures that the Democratic National Committee will see it and follow through on the request.

HerHighway.com is taking some of todays most influential women in the online communities, placing them into some of today’s top vehicles, and letting them roam the country from Los Angeles to New York to raise money for Breast Cancer awareness.

You can attend a TweetUP in one of many stops across the country and meet all the amazing women who have volunteered their time to do the drive; Race-car drivers,  Social Media GURU’s, Automotive Experts,  Foodies and Fashionistas.

The schedule is as follows:

Starting Line September 25th leave Los Angeles CA – Vegas, NV – Salt Lake City UT

September 26th leave  Salt Lake City UT – Grand Junction CO – Denver CO

September 27th leave Denver CO – Colby KS – Salina KS

September 28th Salina KS – Kansas City MO – St. Louis MO

September 29th St. Louis MO – Bloomington IL- Chicago IL

September 30th Chicago IL – Indianapolis IN (special event)

October 1st Indianapolis IN – Columbus OH – Pittsburgh PA

October 2nd Pittsburgh PA – Philadelphia PA – NYC, NY Finish Line

Here’s a glimpse at just a few of the handful of Featured Ladies for this trip:

Social Media Advisers
Ann Tran
Misty Belardo
Zipporah Sandler
Joyce Cherrier

Automotive Journalists
Christina Selter, Editor HerHighway & Host
BJ Killeen, Drivers Talk
Cathy Droz, Two for the Road
Nina Russin, Carspondent

Motorsports
Judy Stropus, Retired Indy Crew Member/JVS Enterprises
Anne Proffit, Motorsports and Automotive Journalist
Shea Holbrook, Sports Car Racing
Ashley Van Dyke, AVD Motorsports

This September, make sure you start following the hashtag #HerHighway to follow along on what these amazing women are doing.

And hey, you may even see me (Krystyl) along the way! ;-)

Make sure to follow @HerHighWay on Twitter for updates on whats going on, and even a chance to win a seat for this roadtrip!