A few years ago, everyone wanted to find websites that would be interesting and fit a specific criteria. Sites that came along and fit this mold included Ask.com, AltaVista, Lycos, Yahoo, and Google. But now times are changing–people just aren’t interested in searching under specific keywords and phrases. No, they want more relevancy and filtering. Anyone can put up a website and game the system to have their site listed on a major search engine–so how does one simply point out what is important to their friends or even find useful content shared from a trusted source?
In order to make this happen, a social search engine is needed. Google and Bing have made some inroads into trying to become the de facto search engine that integrates traditional search along with social aspects, but they’re still far from getting it just right. The trick has got to be with finding a process or a way that would tie in with all the major social networks–Facebook, Twitter, Google+, Instagram, Pinterest, etc. Sadly nothing has been realized quite yet–in fact, Bing and Google are starting from a more traditional search strategy and are adding social layers on top of their results, almost like it’s the icing on the cake. It would probably make more sense for me that social search begins with the social part of it, and then further filters it by using traditional search parameters.
That’s where YourTrove enters the picture–this new startup is launching this week and is the latest attempt to create the first real social search engine. Imagine you’re interested in purchasing a new camera, or you want to find content relating to something like streaming TV devices, the one place you might go would be to your social graph–you have specific questions and you’re going to want to ask your friends for help in making a decision. Why? Because they’ve probably already been there and shared something about it–traditional search engines like Google, Yahoo, and Bing don’t give you that relevancy. It’s emotionless and without regard for the stage of the purchasing behavior you’re in. The opportunities for a real social search engine are ripe for the picking. Even Facebook CEO Mark Zuckerberg said it during last week’s TechCrunch Disrupt conference: