Trendy Lime Presents THE MANSION: A Halloween Odyssey on October 31 at San Francisco’s Historic Payne Mansion

It’s that time of year! For Trendy Lime’s social network of chic and trendy international professionals, Halloween is a chance to dress up in outrageous costumes and party the night away.

This year Trendy Lime is throwing an elegant and mysteriously spooky soiree at one of San Francisco’s most elegant venues: the breathtaking (and possibly haunted!) Payne Mansion.

As with all events, their Halloween spook-tacular will be all about fabulous fashion, cutting edge music, and the opportunity to network with San Francisco’s most beautiful and influential young tastemakers.

Guests will dance the night away to music by our super-spooky DJs, DJ Playdoughboy and DJ Evi.

Since October is Breast Cancer Awareness Month, Trendy Lime is taking the opportunity not only to raise awareness about all the brave women who face breast cancer every year, but also raise funds for Tatiana, an amazing 27-year-old who is in the midst of breast cancer treatment. To support the cause, there will be Charity Casino tables, and Trendy Lime will donate $1 from every drink sold at the party to help fight breast cancer.

Sponsors include: Froomz, Finlandia,  Little Black Dress Vodka and SOLZ.

Trendy Lime’s THE MANSION: A Halloween Odyssey will take place on October 31.  You can get tickets here.

Contest:

We’re giving away 3 sets of tickets to our Bubblicious readers! Thats right, you can win a ticket for yourself and a friend.  We will be announcing the winners next Friday the 26th on our Facebook page.

All you have to do is follow @Trendylime on Twitter and leave us a comment on our Bubblicious page on Facebook on who you will be dressing as for halloween to be entered to win!

Winners will be contacted on Facebook.  You must live in Silicon Valley.

Big data — a set of technologies that apply complex algorithms to large sets of data in an attempt to extract meaningful results — is currently all about targeted marketing. For years, companies have been trying to figure out how to use the customer data they collect to create more targeted advertising. The retail world has a whole lotta data on you just sitting there waiting to be used to get you to buy more stuff.

In most instances, we all benefit from targeted ads. Retail marketing knows people will click on ads that are relevant to them. And frankly, if you’re not interested in golf, you shouldn’t be shown ads for new golf clubs. It’s as simple as that. In our ad-fueled economy, we are all aware that we have to deal with ads. Why not have ones presented to us that actually interest us?

The trouble that retail is having is how to take all the data and analyze it so that it can then be targeted appropriately. This requires a fundamental shift in how networks are designed and accessed. And on top of that, the transition to mobile is also a wrinkle for big data… how to find more sophisticated ways to parse the data. It used to take over eight weeks for a typical retail operation to analyze data feeds and extract meaningful results — now with advanced data analytics tools this type of processing can happen in one day. This may be bad news for impulse shoppers — but it’s great news for retail.

That’s one reason Silicon Valley is lit up with so many big data startups. All these startups are vying for a new marketplace that promises seriously big returns: the data explosion we’re all experiencing is estimated to be a $100 billion market. The prize goes to the one(s) that can figure out how to take all the fragmented consumer data and package it in a way that provides compelling narratives at very granular consumer levels. There’s so much data available it’s like taking thousands of shredded documents and re-assembling them by hand. But once the solution is realized it will be an enormous payday.

This means networking companies are gonna score big as well. Infrastructures will need to be redesigned to gather and crunch the data and spit out meaningful results. This opens new marketplaces for older, traditional companies as well: switches, networking gear, cable, servers, etc. When you consider the transformation “big data” brings, it will make the social media revolution seem like small potatoes. Just watch and see. And keep buying stuff on your smartphone. You’re creating massive amounts of data that thousands of people are feverishly working around the clock to harness and synthesize… all in the name of selling you stuff you didn’t know you needed.

Sometimes we all need to lighten up a bit. Seriously. I was having one of those mornings when an email about a new Kickstarter campaign landed in my inbox.

Now, there’s been a weird amount of publicity about the Silicon Valley sock thing. Powerful men or regular guys who aren’t overly fashion forward, or who prefer t-shirts and jeans, wearing fun, printed socks. I know. Why write an article about this? It’s fashion and tech. Stay with me.

Socrates is a Kickstarter campaign that takes this sock trend one step further. Kevlar socks, people.

Yep, carbon threaded socks with kevlar (the bullet-proof stuff) carbon matrix threaded through the toes. What does that mean? It means you guys won’t get holes in your socks as often, if ever. Military grade socks that come in fun colors and stripes. Why not?

Well, it’s over. Or almost. Everything you think you know about the next five years at least is over. Decisions have been made — in reality a mini-revolution has occurred — and yes, it includes you and that little palm-sized gadget you’re married to. This revolution is all about you, requires your participation, and will fundamentally shift everything about your life. It’s happening — the train has left the station — and you’re an unwitting passenger.

Now that we’re on the cusp of a majority of Americans owning a smartphone, the sleeping giant of big business is starting to wake up and realize that their future profits rely on generating revenue from the little devices. Have they been slow to figure out how to monetize them? Yes. But now they have a few years of data on how you use your device, what you want from it, what you expect from it, and what you may be willing to do with it.

This mini-revolution revolves around what is called social commerce. ‘Cause what we definitely need is another term with the word “social” in it. But listen closely — social commerce is important — both for the web and the mobile marketplace. Social commerce is being ushered in by smart, one-tap types of companies: Open Table, Uber, Solo, First Dibs, and to some extent even the grand-daddies like Twitter. Social commerce is all about providing you a service that is defined by simplicity — the greatest, most successful apps are the simplest to use — and the data shows you are willing to pay for ease of use. Those that turn your smartphone into a remote control for your life are the ones that succeed: with Uber, tap a button and a car comes to take you away — are we living in nirvana? Your mobile behavior has told the marketplace that you will engage in social commerce with apps that add value to your lifestyle — your credit card is on file.

What does this say? It says that as businesses transition from the desktop/PC era to mobile, they should have both a short-term and long-term goal: in the short-term they should focus on developing a compelling user experience to gain and retain a diverse user base. Long-term they must monetize their service: once you’re hooked into their user experience, and you’ve made it a part of your life, you’ll pay for it. Simple. However, monetization must be more than just jamming ads into the feed. Ads alone will carry a company in their transition to mobile for 2-3 years, but there’s a tipping point when too many ads will degrade the user experience. The bottom line for the long-term view is there needs to be a reason to pay for the service.

The device in your hand is altering your life. And once companies transition to full-on mobile services, you will have more options to add one-tap experiences that enrich your life. You’re on the train, so hold on — it will be a bumpy ride — but you’re the central focus. It’s gonna work for you one way or another. That’s been decided.


Cult of Mac is reporting a complete list of iPad Mini models has leaked, and it confirms most of the rumors I’ve heard over the past few months:

Lower Price:  The starting price for an 8 GB wifi unit is $249, $100 more than the 7″ Kindle Fire, going up to $649 for a 64 GB with cellular connectivity.

LTE/Cellular: Speaking of LTE, there are both wifi and LTE versions in all storage capacities.  That’s a pretty good deal– $649 is the starting price for the original iPad with just wifi; if you’re good with the smaller size, you can get a lot of bang for your buck. Oh, and we’re not calling it WiFi + 4G anymore, since 4G LTE connectivity isn’t available outside of the US and Canada (there goes my European vacation…).

Color:  It’s not going to be available in multiple colors like the new iPod Touch.  Bummer.  It will, however be available in black and white like the iPad and iPhone.

For me, I really prefer the larger size. I’ve used a 7″ Kindle Fire off and on since it came out, and the 9.5″ size really works for me. If I want something smaller, I’ll just use my iPhone. But for someone who wants the iPad experience without shelling out the full-sized iPad price, this is a great option.

I’m betting, too, that with the iPad Mini, we’ll see a rise in the use of iPads for education.  At $249, you can buy 2 Minis for the price of one regular iPad.  It’s perfect for parents who want their child to use an iPad– but not their iPad– or school districts that are dipping their toes in the eBook pond. Paired with the underutilized iBooks 2 platform, offering this lower price point will really allow Apple to change eBooks in education (as noted by TUAW’s Erica Sadun).

What do you think? Will you run out to buy an iPad Mini for yourself or your kids?