Last Tuesday, at the Clift Hotel in San Francisco, Face.com decided to throw a party. Why? It wasn’t to launch a new product. No, it was actually a celebration designed to help the team let loose and also have some fun with their close friends and family. At this event, there was no pitching or press there to hear about the product — it was an evening designed to be jovial and to relax after months of hard work in developing a new product for the service.
Yes, Face.com had completed a new product. Called Klik, this is Face.com’s camera application that uses facial recognition to help you quickly tag your friends in real-time. No longer will you need to take a photo, then upload it to Facebook, and then tag your friends. This app will have your friend’s name appear next to their photo instantly before or after you snap it! An example of what image is rendered appears above – you can see clearly that the names are embedded right on the photo to help you associate who is who. But that’s not all…while the main benefit from using Klik is its facial recognition software, the application also includes filters, very much like Instagram, PicPlz, Streamzoo, Hipstamatic, and many others. And what would a photo application be without its social component? You can post the photos to Facebook, Twitter, or even on the Klik public page. Okay, so it’s another photo-sharing application, BUT this time it’s with facial recognition – don’t forget your friends ever again.
So now we have a photo application that can tag all of our friends in real-time, what’s the one thing we can do to celebrate and really give it a test? Why, throw a party! And that’s what Face.com did…they flew in their entire team to San Francisco to celebrate, had specialty-made themed drinks, and had an amazing band called Feedbomb on stage to perform. And this isn’t any normal band…Feedbomb is comprised of some of the most talented individuals in Silicon Valley, mostly former Facebook employees, but still talented people in the tech community: Randi Zuckerberg, Chris Pan, Robert Johnson, Sean Chaffin, Andy Barton, and David Ebersman
And boy do the Face.com people know how to throw an event! People like Chris Tolles (CEO of Topix), Bear Kittay, Joe Braidwood (CEO of SwiftKey), Shervin Pishevar (Managing director of Menlo Ventures), Sarah Austin (Pop17), Hermione Way (The Next Web), Owen Thomas (Daily Dot), Justin Kan (Justin.TV), Sol Lipman (AOL), and many more!
And now here are the photos from the evening:

Presenting tonight’s musical artists: Feedbomb

The Next Web’s Hermione Way and Randi Zuckerberg

Facebook’s Program Manager, Chris Pan

Throughout the evening, Face.com had iPads live-streaming to televisions around the room & tagging people using Klik

At one point, Face.com’s CEO got on stage & performed with Feedbomb — he’s the one with the tambourine

Not to be outdone, Daily Dot’s Owen Thomas was serenaded by Randi Zuckerberg during Katy Perry’s “Hot & Cold”

AOL’s Sol Lipman, Marie Domingo, and David Speiser

Chris Pan, Face.com’s Gil Hirsch, Shervin Pishevar, and Justin Kan
More photos of the evening, including Feedbomb’s performance from the evening can be found on my Flickr photostream by clicking here.
Photo credit: Heroshot photo taken by Gregg Delman. All other photos shown here taken by Ken Yeung.










