by Brian Solis

Google Alerts is one of the most widely embraced services for tracking keywords in Google News, video, groups and in the blogosphere. While it has been incredibly helpful, one feature that was both widely requested and unavailable is the ability receive Google Alerts via RSS Feeds.

Well, as of yesterday, that has changed.

Introducing Google Alerts for feeds, using the feed reader of your choice.

Log in to your Google Alerts account and select the preferred method for delivery, “Email” or “Feed.” Then, simple add it to your feed reader.

Alerts are also now faster and also support embedded images.

Connect with me on:
, FriendFeed, LinkedIn, Tumblr, Pownce, Plaxo, Plurk,, BackType, Jaiku or Facebook

Subscribe to the RSS Feed.

About the Author:

Brian Solis

Brian Solis is principal at Altimeter Group, a research-based advisory firm. Solis is globally recognized as one of the most prominent thought leaders and published authors in new media. A digital analyst, sociologist, and futurist, Solis has studied and influenced the effects of emerging media on business, marketing, publishing, and culture. His current book, Engage, is regarded as the industry reference guide for businesses to build and measure success in the social web.

Visit Brian's page at


    no imageAlex Drewniak (Who am I?)1 November 2008 9:14 am

    Great tip and indeed what was missing with Google Alerts.

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    no imageAdam (Who am I?)1 November 2008 12:19 pm

    I think it was earlier than yesterday. I started using the feed option on Tuesday or Wednesday, I want to say.

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