by Brian Solis

Google Alerts is one of the most widely embraced services for tracking keywords in Google News, video, groups and in the blogosphere. While it has been incredibly helpful, one feature that was both widely requested and unavailable is the ability receive Google Alerts via RSS Feeds.
Well, as of yesterday, that has changed.
Introducing Google Alerts for feeds, using the feed reader of your choice.

Log in to your Google Alerts account and select the preferred method for delivery, “Email” or “Feed.” Then, simple add it to your feed reader.
Alerts are also now faster and also support embedded images.
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Discussion
Great tip and indeed what was missing with Google Alerts.
I think it was earlier than yesterday. I started using the feed option on Tuesday or Wednesday, I want to say.