words and pictures by Brian Solis

The TechSet and Windows Mobile hosted very special event at the classic Belmont Lounge on Friday March 13th during SXSW Interactive 2009.

Guests relived the unique and stylish genre that conjured scenes from Las Vegas and Palm Springs during the Sinatra era. We were surrounded by incredible and pioneering entrepreneurs and influencers as we created our own Rat Pack rich with relationships that will propel us long after the curtain closed on SXSW.

In the end, 1,015 guests helped create one of the most exciting after dark events during SXSW.

Stephanie Agresta, the team at Windows Mobile, and I thank you for spending part of your evening with us!

I’ll let the pictures tell the rest of the story…

The line before the party

“Our” Frank Sinatra

Hugh MacLeod with Miiko Mentz and Alison McNeill of FutureWorks PR

Pete Cashmore and Michelle DeForest

John Erik Metcalf

Valeria Maltoni

MG Siegler and Maya Baratz

Larry Chiang

Who doesn’t love Stormhoek?

Gaia Borgias Brown and Drew Olanoff

Liz Strauss Wearing Joe’s Jeans

Gary Vaynerchuk and @geekmommy Lucretia Pruitt

Jeff Dowd, “The Dude”

Dan Patterson and Brian Solis

Leora Israel and Dave Mathews

Saul Colt

Jeff Pulver

Efren Toscano

Vanessa Camones

AJ Vaynerchuk

Charlene Li and Jeremiah Owyang

Hugh MacLeod and Deb Schultz

Francisco Dao


Jacob Mullins and Kristen Nicole

Aaron Brazell

Gary Vaynerchuk and Sean Percival

Jake Dilley & The Color Pharmacy

For more pictures from the TechSet + Windows Mobile Rat Park party as well as the after party, please see my album on Flickr. For additional pictures from SXSW, please see below.

Please read:

The Human Network: The Social Economy is Influenced by How We Communicate Online & Offline (My philosophical analysis of what makes SXSW so special)

Which parties did you hit or miss?

Check em off at Diddit: SXSW Interactive Festival 2009 Party List


SXSW – The Calm Before the Storm

SXSW Day One

TechSet + Windows Mobile Rat Pack 2.0 Party

SXSW Day Two

Diggnation Party at Stubbs

We Flashmob the Driskill

AllHat @Allens Boots

Brian Solis Book Signing @SXSW

Are PR Agencies a Dying Breed: Brian Solis joins the panel

Kirtsy, AllTop Party @Allens Boots

Pool 2.0 – SocialMediaClub

SXSW Day Four

Paul Nelson Performs in the TechSet + Windows Mobile Blogger Lounge

Dell Adamo Premiers at SXSW

Power Geek Girl Tweetup in the TechSet + Windows Mobile Blogger Lounge

Rackspace + Scoble Party

Blurb + Mashable Party

SXSW Day Five


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About the Author:

Brian Solis

Brian Solis is principal at Altimeter Group, a research-based advisory firm. Solis is globally recognized as one of the most prominent thought leaders and published authors in new media. A digital analyst, sociologist, and futurist, Solis has studied and influenced the effects of emerging media on business, marketing, publishing, and culture. His current book, Engage, is regarded as the industry reference guide for businesses to build and measure success in the social web.

Visit Brian's page at http://www.briansolis.com


    Zante26 April 2010 6:56 am

    Wow that must have been a great event!