Starting yesterday, if you have an Amex card, you can now tweet to buy products. Amex has teamed with Twitter to launch the first “pay by tweet” service. Amex cardholders simply send a short message with a hashtag to make a purchase. Out of the gate, Amex offered a $25 American Express gift card for only $15 if cardholders would register their card and then send a tweet with the #BuyAmexGiftCard25 hashtag. It took me just two minutes to register my card, and then seconds after sending the tweet, @AmexSync tweeted me to confirm with a follow-up tweet, and then my gift card was purchased.
Coming next, synced cardholders will be able to accept offers from merchants by tweeting the hashtag in the offer. If I get an offer from Target that digital cameras are on sale, I could simply tweet the hashtag #BuyDigitalCameraTarget, for example.
The big question is — will consumers feel comfortable making purchases this way? Will they be more inclined to make “smaller” purchases using “pay by tweet”? What are the security issues? It’s good for Twitter to team with Amex first, since their trustworthiness is high with consumers, but are their cardholders early adopter types?