by Lorna Li
Gaia Interactive

San Jose-based Gaia Interactive raised $12M in Series B Funding, led by DAG Ventures, with return backers Benchmark Captial and Redpoint Ventures. Gaia Interactive is a youth-targeted anime and games site where users can create customizable avatars that they can dress up using Gaia gold earned by browsing, playing games and posting on forums.

Participation in the site is free, however Gaia-themed posters, shirts and hats are some ways in which the company has been able to generate revenue. Gaia Interactive’s main business model is to sell advertising.

Gaia Interactive was founded by Derek Liu in 2002 as resource website with a linklist. Over the years it moved towards social gaming. In July 2006 Gaia raised an initial round of $8.93M from Benchmark Capital and Redpoint Ventures.

About the Author:

Lorna Li

Discussion

    no imageLexy (Who am I?)8 April 2007 10:03 pm

    That’s wonderful! Gaia is a great site – amazing for keeping keeps off of the streets and out of trouble. I’m thankful for Gaia and very happy to see that such a deserving site received such a handsom sum.

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    no imageBlake (Who am I?)1 August 2007 7:44 am

    Thats not very hard to believe Gaia is a fun sight for kids and teens to get on. It has mail for friends to talk through, games to play when your bored, and the Towns system lets you chat with people from around the globe. Bottom line is Gaia is great!

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    2.2