Six months ago, Ford launched the Fiesta Movement, an ambitious social media program designed to bridge online and real world communities in support of its 2011 Fiesta.
The Ford Fiesta has come to play on the American roads. In the ultimate foreign exchange program, our 100 agents will spend 6 months behind the wheel of their own Fiesta, lifestreaming their experiences, and completing monthly missions to show you what the Fiesta is all about.
Now, as the Fiesta Movement draws to an end and Ford prepares to preview the 2011 Fiesta at the L.A. Auto Show starting December 4th, a celebration is in order.
To commemorate the movement, Ford is aiming to organize the largest corporate-hosted Tweetup on record and you’re invited.
On December 1st, Ford, CEO Alan Mulally, Head of Social Media Scott Monty, and its Fiesta agents will take over the Hollywood Palladium. Not only will you see a preview of the 2011 Fiesta before everyone attending the auto show, Ford is also treating its guests to a special live performance by Parachute – featuring their hits “She Is Love” and “Under Control” from their debut album Losing Sleep.
The event is free, all you have to do to attend, is RSVP here.
See you in Hollywood!