Facebook Connect now has a reported 80,000 publishers using its bridging tools as active conduits for connecting the social network’s users to their own sites as well as to other Facebook users. This means a heavy increase in news feed activity, and a bit of automated behavior that users may forget to consider.
The potential for site publishers to increase their own visibility and interactivity makes Facebook Connect appealing for developers and site publishers, while users will appreciate it primarily for its ease of use when connecting their Facebook activity with the other stuff they already like to do on the web. In connecting Facebook with other sites, users also have a faster way of implementing new user profiles, sharing options and their own feedback for carrying over various discussions and bits of activity they pursue across the web.
Yes, this may make things a little too easy. Users can have activity taking place on their news feed that they may not even see directly, which makes it very easy to forget about all together. Fcebook has done a pretty good job with its Connect options, as you still must approve additional Facebook posting when linking one site’s content to your Facebook profile. But there’s still an increasing amount of remote interaction that’s going on with the incorporation of Facebook Connect.