by Brian Solis

Dell hosted a press conference in the Fantasy Suites of the Palms Hotel in Las Vegas where they announced a series of new products. Perhaps the real news and excitement at the event wasn’t what was announced, but what wasn’t announced.

The much-rumored Dell Adamo made a brief, but very real, in-person appearance this morning and it sent waves throughout the consumer electronics press and blogosphere. It’s the company’s first foray into the luxury electronics market and it has already been positioned as the Macbook Air killer.

It features some truly stunning design features that are indicative of the company’s commitment to innovation inside and out. They’re strikingly beautiful, subtly bold, stylish, elegant, and they’re definitely make a statement. And, the Adamo is thinner than the Macbook Air.

Perhaps it was my charm, pure luck, or serendipitous timing, but I was given exclusive permission to not only shoot the Adamo, but also visually confirm that there are both black and white models queued up to hit the market soon. In fact, these are the first pro-quality public shots available of the Adamo and also the first pictures allowed of the white version.

I’ve uploaded all of the pictures on flickr and they are freely available for use as (CC) with credit. Digg the story here.

I’ll let the pictures tell the rest of the story…

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About the Author:

Brian Solis

Brian Solis is principal at Altimeter Group, a research-based advisory firm. Solis is globally recognized as one of the most prominent thought leaders and published authors in new media. A digital analyst, sociologist, and futurist, Solis has studied and influenced the effects of emerging media on business, marketing, publishing, and culture. His current book, Engage, is regarded as the industry reference guide for businesses to build and measure success in the social web.

Visit Brian's page at http://www.briansolis.com

Discussion

  1. Dell Adamo laptops look fantastic. I am hoping that pricing will be below that of MacBook Air.
    I have owned only Dell laptops and they have served me very well. Adamo might be a good replacement for my 700m.

    Rate this:
    3.4
    no imagesean (Who am I?)9 January 2009 1:56 pm

    Nice scoop brian, looks like a macbook pro :)

    Rate this:
    3.2
    no imageLarry (Who am I?)9 January 2009 2:57 pm

    It only looks like the macbook because of the black around the screen. But really black around a picture, or a screen brings out more the color to the eye. If this laptop is in my budget im getting one.

    Rate this:
    2.8 (2 people)
    no imagesonicwind (Who am I?)9 January 2009 2:58 pm

    Holy smoke, you were in the same room with Batman, too. You can clearly see him in the second to last shot reflection. Is he somehow in cahoots with Dell?

    Rate this:
    3.0 (3 people)
    GioNYC9 January 2009 3:00 pm

    Very Nice. Good design approach. But I would stick to a much cheaper Toshiba. (They don’t have tech support in India)

    no imageDell employee (Who am I?)9 January 2009 3:55 pm

    Just to let you know, its just the inspiron and studio systems that have Tech Support Worldwide. The XPS & STudio XPS models will have tech support based out of the US.

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    2.5
    no imageThe DJ (Who am I?)9 January 2009 4:07 pm

    It’s a nice looking laptop, but why must it resemble a Macbook? Silver, backlit keyboard, thin, etc… Everything about it screams Apple.

    Can’t Dell be a bit more creative?

    Rate this:
    1.0 (4 people)
    no imageKarel (Who am I?)9 January 2009 4:51 pm

    Thin laptops are the future..Dell has them before apple..in dell latitude X1 for example..

    Rate this:
    2.0 (1 person)
    no imageKarel (Who am I?)9 January 2009 4:55 pm

    it’s not about the creativity…thin laptops are the future and dell has them before apple..look at dell latitude X1 for example..Backlit and colors are nice modification which has almost every notebook manufacturer.

    Rate this:
    2.2
    no imageOleh (Who am I?)9 January 2009 4:58 pm

    I agree with The DJ – it looks like an answer Apple, but no doubt it will be great laptop.
    (My exp. – Dell Inspiron 1300B —> Dell Inspiron 1318)

    Rate this:
    2.2
    no imagekyle (Who am I?)9 January 2009 5:57 pm

    wow, i cant wait till that darker silver one comes out. i think i may trade in my HP for it!

    Rate this:
    2.0 (1 person)
    no imagein-the-know (Who am I?)9 January 2009 6:24 pm

    adamo was designed long before anyone at Dell ever saw an apple air or new macbook. it takes way more than 6 months (since air was introduced this past summer) to bring a piece of art to market.

    Rate this:
    2.5
    Dell employee9 January 2009 6:25 pm

    It does not resemble a mac. Ofcourse mac is silver but the brushed metal and split texture and overall design is way better than a mac. It’s way more elegant. Much cheaper in price :)

    Dell offers the best prices, best in services offered, product quality, awards won for its products (42 product awards in 2008), and 99% of Fortune 500 companies use Dell systems & servers! There’s got to be a reason for that, don’t you think? :)

    no imageHDTV Love (Who am I?)9 January 2009 7:16 pm

    ooooooooooooo Baby that looks so sharp looking! How much are these going to cost?

    Rate this:
    2.0 (1 person)
    no imageclarke (Who am I?)9 January 2009 8:10 pm

    ooh, I like that shiny finish model w/ the brushed aluminum – though I imagine after 1 days use it would be covered w/ hand prints.

    I’d love to believe it’s being offered w/ Ubuntu & Vista, but I fear not

    Rate this:
    2.2
    no imageJessica Gottlieb (Who am I?)9 January 2009 9:56 pm

    I’m not even shopping for a laptop, but you’ve piqued my interest.

    Kudos on making tech super sexy.

    Rate this:
    3.2
    no imagejohnerik (Who am I?)9 January 2009 10:00 pm

    that would be so hot with ubuntu.

    Rate this:
    2.5
    no imageFyre Vortex (Who am I?)10 January 2009 1:10 am

    The white/silver one looks great! :) Almost as good as the Sony P.

    My favorites of travel notebooks:
    For portability: Sony P
    For design+good for traveling: Adamo.

    :)

    Rate this:
    1.8
    no imageCrankytechguy (Who am I?)10 January 2009 7:23 am

    Has a chance at cool if it runs XP.

    Rate this:
    2.5
    no imagesoren121 (Who am I?)10 January 2009 7:28 am

    Holy crap.

    If the Adamo costs less than $1800 at the base config, they could beat the crap out of Apple. Especially since it would work with USB 3G modems! And possibly have an option for built-in 3G! :o

    I would buy the white one if I had the money. But for now, it’s a white Eee 1002 for me. :P

    Rate this:
    2.5
    no imagenoneed (Who am I?)10 January 2009 11:03 am

    What the heck is “Looks like apple! its apple! they are copying apple”. Well, of cause no one said apple stole the quintet keyboard style from sonny. Neither did any say, that Apple stole its mac book pro for a small Japanese computer firms call Hutsui. Yes, yes, its all true. So let bury the “its like mac” comment and make some constructive comments.

    Rate this:
    2.5 (2 people)
    no imagehesed (Who am I?)10 January 2009 6:57 pm

    cool but still not getting one..desktops are the best..hehehe

    Rate this:
    2.5
    no imageAbbie Kendall (Who am I?)10 January 2009 7:22 pm

    Hmm, it’s thin, but I’m not seeing the “luxury”.

    Rate this:
    2.5
    no imageJeffrey Henderson @jeff419 (Who am I?)12 January 2009 10:49 am

    OMG that’s a sexy dell. I’ll def be ordering one of those once they’re released.

    Rate this:
    2.2
    no imagelawyer (Who am I?)22 January 2009 1:07 pm

    dell was the recommended laptop at my law school a few years back. they were atrocious. the dell employee saying they make quality products needs to specify something, because the laptops at my school were garbage. i would bet that in the 3 years of law school, almost every single one needed major tech support and replacement of one or more of a motherboard, display, or keyboard. I, on the other hand, had my trusty pismo powerbook, which suited me just fine….and never missed a day of class. much much more than i could say for the dells.

    Rate this:
    2.8 (1 person)
    no imagePhotog (Who am I?)23 January 2009 12:48 pm

    Dear Photographer,

    I know f/1.4-2.0 is really cool, but a little more dof would have been nice for at least a few of the shots. Please stop your lense down a few next time.

    Rate this:
    2.5
    no imageSon (Who am I?)24 January 2009 1:56 pm

    Thanks for the pictures, but please turn up the depth of field. Yes, you have a sweet DSLR, but half of the laptop is blurred out!

    Rate this:
    2.5
    Techalites10 February 2009 9:58 am

    Hey looks really beautiful. I just saw promo on dell website and it seems like we should see it in action in month or so. I was about to get Dell XPS Studio 13 for me but have changed my idea and will be waiting for this. Hopefully it wont burn a hole in my wallet.

    Dave11 March 2009 9:02 pm

    Oh, it will burn a BIG HOLE in your wallet. And prepare to wait… Or, you could give the new MacBook Air a try and install Windows on it and boot either.

    Actually, I own a MacBook Air that cost me nearly $3k all decked out. I HOPE and PRAY that when I buy the Adamo, it takes less than $2k to buy the white one. Surely Dell isn’t really going to price it at $3k???

    tchaca na mucthaca17 March 2009 10:35 am

    paia demais… não curti, só pq é finim o povo paga pau! toscoooooooo!