The world of business has just drastically changed and one of the most established enterprise companies in the world just gained one of the most liberal and rebellious to have ever emerged onto the social scene in the past decade. Ever since Yammer, a well-funded social collaboration company, first came on the scene after taking the top prize at TechCrunch 50 in 2008, there has been a shift in the business paradigm. And now, on the heels of their recent announcement of Yammer’s acquisition by global software giant, Microsoft, this popular startup is poised to achieve even greater success and help disrupt the way people are doing business.
Perhaps commonly known in its beginnings as the “Twitter for Enterprise”, Yammer has come a long way in its short four year history to become the de facto service for millions of customers, many of whom are represented in companies that make up the Fortune 500 group. Under the terms of the acquisition, Microsoft will purchase the social business company for $1.2 billion in cash and will join the Microsoft Office Division, which is led by the division president, Kurt DelBene. When asked why they purchased Yammer, Microsoft CEO, Steve Ballmer, responded with “The acquisition of Yammer underscores our commitment to deliver technology that businesses need and people love.” It seems that the software giant saw some great potential that Yammer had versus what they could have possibly mustered using their own social enterprise software called Sharepoint. We’ll explore that a little bit later on, but suffice it to say, according to the announcement, Yammer won’t be integrated into the collective of software right away:
Yammer will continue to develop its standalone service and maintain its commitment to simplicity, innovation and cross-platform experiences. Moving forward, Microsoft plans to accelerate Yammer’s adoption alongside complementary offerings from Microsoft SharePoint, Office 365, Microsoft Dynamics and Skype. (more…)