Business can be rough, especially when dealing with customer service. Whether it’s failure to provide adequate Internet service or airline mishaps or even catching a cab, people are getting tired of the status quo when dealing with a company’s representative. They’ve taken to going onto social media sites like Twitter, YouTube, Facebook, and even on blogs. So when technology is being used to revolt against customer service, shouldn’t the technology also catch up to benefit it as well?
This is where UserVoice comes into play. This enterprise service has been used by many brands and businesses to reach out and connect with their customers in order to help stem the tide of anger against them. Since 2008, UserVoice has been around to help empower customers to speak and help businesses understand. Through the use of feedback forums, support systems, and other tools in their arsenal, UserVoice allows you to offer your feedback and lets the community contribute to what’s important and what’s not as much. In a sense, it’s like letting the crowd handle your customer service, but in a constructive way that the business can pay attention and easily respond or implement the needed changes. And just about a year ago, the company launched a brand new service designed to help companies better respond to feedback: Helpdesk.
As part of their new package, Helpdesk is designed to give companies a bit more control over their customer service, but without all the unnecessary tools for integrating feedback and case tracking. But on the other hand, it offers businesses more than simply receiving feedback from the customers. Helpdesk is geared towards allowing people to submit support tickets, allow for service rating, and also promotes humane treatment of customers. And it looks like this gamble has paid off for UserVoice. After a year out in the market, Helpdesk has received it’s 1,000,000th support ticket. According to UserVoice CEO, Richard White, the fact that the usage of Helpdesk has been so great is because companies are recognizing that they need a better experience for both their team and customers. He says in his post, “these are people who want to have a conversation with their customers…and they want the tools to make this easy.”
It makes perfect sense what he says because back in the day, we’re all used to picking up the phone and speaking with a live representative, which soon turned into an automated message that never allowed us to speak with a human (so impersonal). Now, in the digital age, we’re demanding better and through social media, we’re using the technology to force our way back to speaking with humans–because customers don’t want to be treated like they’re just a number anymore. When we want help with a problem with a business’s product, we’re going to want to receive it somehow and that could be through a company’s support forum where the more users that have that problem can vote it up, or by submitting a ticket that receives a much needed response in a timely manner. The technology and practice that UserVoice has is surely picking up steam as their customers are still growing: from Worksmart Labs to Blackbaud to Seesmic, Posterous, and even Rackspace…the growth is becoming phenomenal.
Congratulations UserVoice on your success and your one millionth Helpdesk ticket!
Photo Credit: Call center workers by contrapart/sxc.hu











