by Brian Solis

Painting by Scott Conary

All good things come to an end. This is indeed true for the once high-flying Macworld Expo. Apple pulled a “Granny Smith” on the San Francisco-based conference, announcing today that this year will be its last. And, in a true kick-em when they’re down blow, the company announced that Steve Jobs will not deliver the goodbye keynote. Instead, Philip Schiller, Apple’s senior vice president of Worldwide Product Marketing, will do the honors at this year’s Macworld Conference & Expo.

I guess that marks the beginning of the end for the once illustrious show. Perhaps its a sign of the times. Or, perhaps it will only be a sign of the impending rumors that will run rampant because of this decision. Trust me, pulling out of the show will not affect Apple’s sales whatsoever. Rumors and speculation however, may fuel a downward trend for the company’s stock.

Over the last few years, Apple has dominated the first half of January by announcing products that consistently stole the spotlight from the massive Consumer Electronics Showcase held in Las Vegas during the same time frame. Apple’s innovation and presentation has been nothing short of breathtaking.

How can you continue the pace of industry-redefining evolution?

Rumors are swirling that this year, Apple will introduce a low-price Netbook line that will be supported by iTunes and the ever-popular AppStore.

Goodbye Apple. We’ll miss you from Las Vegas.

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About the Author:

Brian Solis

Brian Solis is principal at Altimeter Group, a research-based advisory firm. Solis is globally recognized as one of the most prominent thought leaders and published authors in new media. A digital analyst, sociologist, and futurist, Solis has studied and influenced the effects of emerging media on business, marketing, publishing, and culture. His current book, Engage, is regarded as the industry reference guide for businesses to build and measure success in the social web.

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