Yoono launched last year as a browser addon that enabled you to perform a few basic operations while surfing the web, from bookmarking to finding directions based on an address on your current page. Since then, Yoono has slowly been adding functionality to its browser addon, the most recent update being the OneRiot realtime search option. This all comes as part of the Yoono 6 release, which is the latest version of the Firefox and Internet Explorer sidebar.
The OneRiot integration allows users to search the web with its realtime search engine, offering up sidebar results for their queries. As OneRiot has also been adding functionality to its search tool such as Twitter-specific filters and other search options, the ability to access this content directly from your Yoono sidebar adds to the social media management options that Yoono already had in place.
Making web browsing more interactive and organized for individual users has always been a long-term goal for Yoono, as I quicky discovered during my first demo of the emerging product. What drew me to the Yoono service is its ease of use and accessibility in providing a well-thought set of tools that make my life easier.
As OneRiot started as a browser addon itself, it’s interesting to see its return to the sidebar in partnership with Yoono. I’m still a believer in browser addons that provide a good selection of tools and are highly customizable, and the combination that this partnership provides goes along those lines.
Combine the OneRiot search option with some of Yoono’s other social media management tools including support for MySpace, Facetook and Twitter, and you’ve got a socially aware set of tools tat helps you both access and share content across the web quickly and easily. It’s a very circular point of access, which has always been a large appeal for well-built browser addons. As OneRiot was among the first to offer up a third-party realtime search engine, I expect we’ll see a few more partnerships in the coming months.