by Brian Solis

Holy Yelp!

Looks like Yelp has raised a fourth round of financing to the tune of $15 million. This, according to rumor, puts the company’s valuation at a whopping $200 million. However, the company is already generating notable revenue at around ~$9-10 million per year.

The round was led by DAG Ventures, who joins previous investors Max Levchin, Bessemer Venture Partners, and Benchmark Capital.

In case you live outside the echo chamber, Yelp is the an easy way to find, review and talk about what’s great (and not so great). It’s a user-generated city guide that taps into the community’s voice and reveals honest and current perspective on local businesses and services, from restaurants to mechanics.

More at TechCrunch.

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Brian Solis

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