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Video on Twitter has offered a way for brands and spokespersons to visually share a more human side of the company with friends and followers. Up until now, 12seconds, Seesmic Video, TwitVid, Twiddeo, Twitc, TwitLens, and Tweetube, offered the most common and seamless bridges for connecting short (episodic) videos directly to the Twitter stream. In the last two weeks, we’ve been introduced to two new solutions video solutions for Twitter, that combine live video, Twitter streams and community interaction in one window.

While services such as Qik, Justin.tv and ustream have provided hosted and brandable platforms for live video and community engagement for a while now, we haven’t yet witnessed an integrated application for Twitter.

At the Real-Time Stream Crunchup hosted by TechCrunch in Redwood City recently, Justin.tv demonstrated CamTweet, a upcoming service for broadcasting live video on a branded channel and hosting an aggregated forum for people to tweet responses that appear inline.

Lifestream was so inspired by the demo of CamTweet (as viewed over uStream) that the company developed, and launched, Twitcam ahead of the official release of CamTweet.

Perhaps what’s most interesting here is that this is a way of hosting an engaging series of discussions that extend beyond the hosted channel – resonating across twitter and wherever each person on twitter subsequently syndicates their Tweets. This potentially extends the real-time dialogue across social networks and other aggregations services and  activity streams that can appeal to attract additional viewers.

Both services are ideal for hosting live discussions, demonstrations, training sessions, product launches, news conferences, support sessions, or general discussions to share relevant information and knowledge.

Just remember, no matter how low the barrier to entry or how wide-open the threshold for publishing content, you are defined by the perception of those who view, read, or discuss your brand.

Give them something (you want them) to talk about….

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About the Author:

Brian Solis

Brian Solis is principal at Altimeter Group, a research-based advisory firm. Solis is globally recognized as one of the most prominent thought leaders and published authors in new media. A digital analyst, sociologist, and futurist, Solis has studied and influenced the effects of emerging media on business, marketing, publishing, and culture. His current book, Engage, is regarded as the industry reference guide for businesses to build and measure success in the social web.

Visit Brian's page at http://www.briansolis.com

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