WeeWorld Becomes a Green World for Earth Day

By Kristen Nicole

Perhaps you’ve noticed the slew of celebrity-studded commercials and dedicated programing on broadcast and cable television the past few weeks, urging you to go green in honor of Earth Day. You may have also noticed that the trend is not lost in the online world. More specifically, the virtual world.

WeeWorld is offering environmentally friendly items for purchase in honor of Earth Day, an initiative that the virtual world launched a little over two weeks ago. So far over 10,000 “Recycle and Global Warming” signs have been downloaded by users showing their support for green lifestyles.

Another 2,500 green items including environmentally friendly clothing, wind turbines and even tree huggers, have been downloaded by WeeWorld users. The items are all part of the larger virtual goods trend, something that WeeWorld was quick to participate in.

The past year or so has witnessed several product roll outs from WeeWorld, with things like personalized rooms for WeeMee avatars, presenting a great deal of customization for users and branding opportunities for companies. WeeWorld has also created a Green Jean avatar that makes her way around the WeeWorld community to give tips on how to live a green lifestyle.

What’s more, is that many of these environmentally friendly items are available for purchase as well as gifts to send to others. Not only does this help generate revenue for WeeWorld, but it also incentivizes users to encourage their friends to consider a greener lifestyle as well. If we can be green in the virtual sense, maybe a little bit of that will rub off in our real lives. Life imitating art, right?

For WeeWorld, this is a great opportunity to also target teens and push green initiatives, also giving teen users a voice of their own. Personalized WeeWorld and their avatars are great ways to provide users with a way to show their support for Earth Day and green lifestyles overall.