by Michelle Lentz
Twitter has released ads into the wild. However, they’re “house ads” for Twitter gizmos and gadgets.
Everyone has wondered – a lot – how Twitter will find a viable business plan. This looks to be a grand experiment. Does it bother you? Personally, I rarely access my Twtter.com page, preferring to use third-party apps, but this ad blends nicely into the background and doesn’t really bother me at all.
__
Contact Michelle with news, stories, events, and more.
Email: michelle[at]writetech[dot]net
Twitter: @writetechnology, Friendfeed: michellel
Blogs: Write Technology, Wine-Girl.net
{ 4 comments }
I had noticed these and don’t think this format is very intrusive. My guess is this is a test that will end up being a precursor of three-line text ads, similar to those on Google AdWords, Yahoo, etc. and possibly with a graphic like in Facebook. Such ads would really be easy to sell and advertisers would love to be able to target ads based on the context of tweets and, if Twitter starts asking for more information when folks sign up, the demographics of the users.
You make a great point on not using Twitter.com very often, I saw stats (on Mashable I think) that 3/4 of tweets are from third party apps, but that still leaving a lot of page views for Twitter to monetize.
Yeah, I agree. Seems fine for now, unless they go all crazy with a la Facebook or Google.
I think it looks good so far – not too intrusive. Frankly I’m surprised they’ve waited this long to start advertising on twitter – I mean it’s gotta be costly running the service for free, even with venture capitalists backing it up.
I’m hoping they keep the ads minimal, maybe 2-3 of these ads on a page, for advertisers I think it would be cool to target keywords and hashtags.
I noticed it too. Didn’t bother me either. I am waiting, however, for the other shoe to fall, where advertising on Twitter will become intrusive. Hopefully some smart minds can figure out how to make money and keep the service in tact.
Comments on this entry are closed.