by Brian Solis
CNET reports that MTV has set up a Twitter account for the VMA Moon Man – you can follow him here. Co-Founder, Biz Stone, recently sent out an email that the company has partnered with MTV for the upcoming Video Music Awards and eluded to the notion that MTV also has other “fun ideas” planned for the popular microblogging service.
This may be the mainstream push Twitter, and microblogging in general, need to leap over the great chasm dividing early adopters and the early market majority.
The VMAs enjoy mass, global appeal and could be to the general public what SxSW was to geeks.
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