by Brian Solis

The rumors were everywhere. The demands were persistent. Twitter needed a functional search engine. And, since they couldn’t borrow internal development resources to build it, now that the team closed a substantial round of funding, it’s easier, and more effective to acquire a fully-functional and much beloved service.

It’s official. Twitter has acquired Summize and has already rebranded the popular tweet search engine.

“We’re excited to announce that Twitter has acquired Summize—an extraordinary search tool and an amazing group of engineers. All five Summize engineers will move to San Francisco, CA and take jobs at Twitter, Inc. This is an important step forward in the evolution of Twitter as a service and as a company.” – Biz Stone

According to TechCrunch, Summize’s CTO, Greg Pass, will become Twitter’s Director of Engineering and Ops and Founder and CEO Jay Verdy will move on to a new project

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About the Author:

Brian Solis

Brian Solis is principal at Altimeter Group, a research-based advisory firm. Solis is globally recognized as one of the most prominent thought leaders and published authors in new media. A digital analyst, sociologist, and futurist, Solis has studied and influenced the effects of emerging media on business, marketing, publishing, and culture. His current book, Engage, is regarded as the industry reference guide for businesses to build and measure success in the social web.

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    no imageChristoph Möller (Who am I?)15 July 2008 12:02 pm

    This aquisition makes so much sense.

    Twitter combined with the sentiment analysis technology of Summize is turning Twitter into a gold mine for Web Data Mining and Web Monitoring for global corporations.

    Or Twitter could hyper target their ads to Twitter Messages with positive feelings about products, leaving out negative sentiments related to companies and their goods.

    Read more here in my blog post concerning this deal

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