words and pictures by Brian Solis

Tiffany Weller

The day after our successful TechSet event at the Luxe in Bel-Air, I was one of the lucky ones who attended the highly regarded Southern California tech event, Twiistup.

Hats off to Mike and Stephanie Macadaan. Twiistup4 was not only a resounding success, it raised the bar for tech events in general. Twiistup played host to an immersive experience that effectively materialized online social networks and virtual worlds into the real world.

Held at the posh VIceroy Hotel in Santa Monica, Twiistup created its own shangri la, where for just a few hours, we were able to completely lose ourselves in the conversations and ensuing friendships that will extend the well beyond the evening. Even though we were poolside, we were catapulted into a glamorous and elegant isolated island that seemed worlds away form the daily routine.

Cabanas were redesigned as themed destinations complete with Hookah Pipes, beds, lounges, and more accoutrements than I could possibly remember. And, the pool became a social stage covered in a see-through acrylic platform, which hosted some of the cooler conversations and shenanigans throughout the course of the evening.

I also wanted to take a moment to say congratulations to Twiistup’s Showoffs.Out of over a hundred applications to demo, the following companies introduced their products and services to the Twiistup crowd:

Tools to Life

I’ll let the pictures tell the rest of the story, and some of them tell more than that!

Heather Meeker

Jennifer Stavros

Sean Percival

Brooks Bayne in bed with HeavyBagMedia

Brian Solis with Twiistup host, Mike Macadaan

Robert Scoble

Karen Hartline

Krystle McEachron and Em. Marc Salsberry

Shira Lazar and Brian Solis

Stephanie Agresta and Stephanie Macadaan

Before: Heather Lipner meets Pickle Man

After: Pickle Man and Heather Lipner “kick” and make-up

Desdemona Bandinin and Tameka Kee

Karen Hartline and Erica O’Grady



Jackie Peters and Valerie Cunningham

Dave Mathews

Natalie Lent and Wm. Marc Salsberry

Melodi Cowan

Stephanie Agresta and Tim Street of FrenchMaidTv

Steve Wiebe plays Donkey Kong

Michael Liskin

Brian Solis and Pete Cashmore

Shira Lazar and Pickle Man

Sloane Berrent and Dhalia of Rubicon

Kevin Winston and Amanda Coolong

Michael J. Lambie

Siobhan O’Neill, ?, Sloane Berrent, Nicol Jordan (with Fun Dip)

Francisco Dao

Alexandra Mokh

For more pictures from Twiistup4, please visit my album on Flickr.

UPDATE: Francisco Dao discusses Twiistup and the Southern California tech economy at Fast Company Buzz.

Connect with me on Twitter, Jaiku, LinkedIn, Tumblr, Pownce, Plaxo, FriendFeed, or Facebook

About the Author:

Brian Solis

Brian Solis is principal at Altimeter Group, a research-based advisory firm. Solis is globally recognized as one of the most prominent thought leaders and published authors in new media. A digital analyst, sociologist, and futurist, Solis has studied and influenced the effects of emerging media on business, marketing, publishing, and culture. His current book, Engage, is regarded as the industry reference guide for businesses to build and measure success in the social web.

Visit Brian's page at http://www.briansolis.com


    no imageRichie Edquid (Who am I?)19 July 2008 2:29 pm

    damn looks like I missed out =(

    Rate this:
    no imageSiobhan O'Neill (Who am I?)21 July 2008 11:28 am

    Brian! It was a pleasure meeting you, even though it was so brief. I’m sorry that I missed you at TechSet but I promise I won’t flake on the next one.

    Cheers! :D

    Rate this: