Recently, I reviewed Twibs, a directory that lists all brands and businesses currently using Twitter.
Electric Artists released a new app that is a real-time listing of the top brands, media, television, entertainment, and celebrities that the team is currently following on Twitter.
While this service offers appeal as a directory for consumers seeking their favorite brands and personalities on Twitter, it’s much more promising as a real-time monitor of how businesses, media properties, and celebrities are using Twitter – for better or for worse.
The directory includes notes next to each account, although I’d suggest that it’s far more effective to simply click through and view their update history on Twitter to get an idea of how they’re interacting with the public and also identify promising patterns. Also open up an additional window and run each account through TwitterFriends to get an overview of how they score according to their tweeting behavior.
For example, @comcastcares is listed as a recommended brand, so let’s take a look at the work of Frank Eliason and team on Twitter.
As you can see, @comcastcares is the definitive example of how to participate on Twitter. He’s active, engaging, helpful, and resilient. The stats on TwitterFriends echo this sentiment based on an analysis of the collective tweets and @’s.
Perhaps most notably, @comcast cares boasts high marks for the metrics that count for service-minded brands, strong @ replies, high Twitter Rank, an engaging conversation quotient (CQ), and a supportive community. The only opportunity for improvement is the bridging of the gap between incoming tweets and outgoing responses.
Using Tracking Twitter or Twibs as a looking glass into brand adoption of and practice on Twitter can only help you garner intelligence, ideas, and effective engagement strategies.
Connect with me on:
Twitter, FriendFeed, LinkedIn, Tumblr, Plaxo, Plurk, Identi.ca, BackType, or Facebook