by Brian Solis
Compete just released numbers for the Top Social Networks in February 2008.
There is some very interesting shuffling in play. Top site, by far FWIW, Myspace actually took a 1% dip while Facebook continues its meteoric rise with a huge 77% jump in traffic. MyYearBook.com is also worth pointing out. The site focused on classmates spiked by 280% in February.
But, what’s even more interesting here, is that it’s just necessarily about the usual suspects. Sure you might complain about social network fatigue, but hey, you’re in the echo chamber. Obviously there’s room for more, which means that you’ll have to get in “profile” mode and go create new accounts across the Web.
Niche markets are gaining ground and will prove that even people in The Long Tail want to network with each other. Cafemom, a social network geared towards mothers, experienced a 500% surge in traffic. Linkedin, a networking site for professionals, hosted an increase of over 700%. Fubar, “the first online bar”, grew by THREE MILLION PERCENT! WHAT? We can’t forget Ning, a social network platform where people create their own networks based on themes and topics, shot up almost 5,000% and earned it the number 20 spot.
But wait, there’s more. Social networks are also taking shape within micromedia communities. Twitter, a mini social network for sharing and updating “what you’re doing” with friends, grew over 4,000% to make the top 20.