by Brian Solis
PR is one of the most misunderstood disciplines in the marketing department and many startup entrepreneurs and even veteran executives are quick to under estimate and under value it, or on the contrary, expect PR to solve all of their marketing needs all with just one email or press release.
In order to be successful in Public Relations, you need to grasp what it is, what it isn’t, and how it works and why. Otherwise, you’ll never be able to build the right team, determine the best strategies to amplify visibility and gain traction, or have the ability to effectively measure it.
Read the full story at PR 2.0.
1. Understand what PR is and isn’t
2. Don’t under value PR
3. PR is not a switch
4. Initial and consistent coverage takes time
5. Get a spokesperson
6. PR is not the only tool in the shed
7. PR at the Head, Across Chasms, and in the Long Tail
8. Engage in social media
9. Support and reward your PR program
10. Keep good people
11. Keep an open line of communication
12. Establish realistic metrics
13. Do not launch your company or product at a conference
14. Do not start contacting people on your own
15. Breaking News
16. Customer service
17. PR isn’t charity
18. You’re not the only company with a great story
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