by Brian Solis

Originally published at PR 2.0.

We all know Twitter is an essential example of the conversations that help define Social Media. What if we could find the conversations that were important to us, even if we don’t follow the people engaged in those conversations?

I think it would transform one of the hottest conversation-based communities on the Web into a goldmine of information and and catalyst for forging new relationships.

In August 2007, I wrote about a public discussion including Chris Messina, Stowe Boyd, and myself on the value of creating channels within Twitter. Its an important discussion because Twitter was and still is representative of a powerful form of emerging media – but it’s missing something.

Twitter leads the way for other forms of MicroMedia and represents a white hot medium for connecting people in a way that no one would ever believe possible.Along with its growth and continued rise in global popularity, the noise level in Twitter is also deafening.

But up until recently, the conversations taking place on Twitter was progressive yet finite. While some discussions thread into brilliant movements, most vanish into the history books…except in this case, there aren’t any history books per se.

In the world of Social Media, listening to online conversations is the keystone to genuine participation. What if you could find the discussions that were important to you?

There are now several ways to find relevant topics and join productive conversations on Twitter. This is especially important, if you are a representative for a company and/or brand seeking solutions for effectively listening to the community in order to help them answer questions or provide them with useful information.


Suddenly the most powerful form of MicroMedia is now taggable and searchable and allows Twitter users to create channels or topic streams similar to the functionality that has existed in Jaiku for over a year – although at the moment, Jaiku’s channel product is much more elegant and friendly.

The whole idea here is that you can tag your tweets in a way that they’re discoverable by those who seek similar content. Remember though, you have only 140 characters to make an impact.

Hashtags require you to include “#” in front of any keyword that you wish to index. For example, if I’m writing about #hashtags in Twitter, I would simply type: “Writing about #hashtags for and#pr2.0.”

In order to have your hashtags indexed, you have to add the hashtags bot, @hashtags, to their twitter account.

Tags need to be one word for now. So for example, instead of tagging #brian+solis or #brian_solis, it’s simply #briansolis. To search it for relevant tags, bookmark Continuing the example, to search briansolis, the URL would look like this, and the result:

Twemes, at the moment, is a friendlier solution for searching tags.

With both, you can also search by the most popular tags, recently added, or monitor the river of every tag.

However, the community is split on whether or not #hashtags will take off and enjoy mass adoption. Many enthusiasts have expressed distaste to its aesthetic pollution to the Twitter stream, instead of seeing the contribution to the legacy of topics, channels, and keywords. At the very least, those you use hashtags should be strategic and thoughtful in what they choose to tag.

Chris Messina dives deeper into Hashtags here.

Twitter is also searchable outside of the world of #hashtags, which also substantially increases the value of content contained in the Twittersphere as it brings past tweets back to life.

Enter Tweet Scan, a basic search tool that operates similar to how you would naturally search in Yahoo or Google. For example, if you’re searching for tweets related to Perez Hilton, simply type “perez hilton” into the search window and peruse through the tweets as you would via traditional search results.

In this case, we see that Perez has some breaking news on Britney Spears via (an aggregated channel for entertainment and celebrity gossip and news produced by TechMeme’s Gabe Rivera.)

Twitter is now an even more powerful and important tool in the realm of Social Media in order to participate and listen to the online conversations that are important to you.

New services such as hashtags, Twemes and Tweet Scan empower us to shift from the typical broadcast mentality and limited group discussions to a rich conversational stream.

Connect with me on Twitter, Jaiku, LinkedIn, Pownce, Plaxo, FriendFeed, or Facebook.

About the Author:

Brian Solis

Brian Solis is principal at Altimeter Group, a research-based advisory firm. Solis is globally recognized as one of the most prominent thought leaders and published authors in new media. A digital analyst, sociologist, and futurist, Solis has studied and influenced the effects of emerging media on business, marketing, publishing, and culture. His current book, Engage, is regarded as the industry reference guide for businesses to build and measure success in the social web.

Visit Brian's page at


    no imageCorvida (Who am I?)21 March 2008 11:02 am

    Great write-up of hashtags! Someone should write a usage guide for hashtags. You made some good points about the concept though.

    As for mass adoption, I don’t see that happening for hashtags…at least not now.

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    no imageAlex Williams (Who am I?)21 March 2008 12:26 pm

    Brian – Thanks for clearly explaining what these services provide. I will point it out to people who are starting to use Twitter and want to find some way to put down anchors in the Twitter stream. After reading your post, it’s more evident to me that the Twitter stream with tags is getting closer to what the news wires provide but on a far more microscopic basis. With the the granularity comes the ability to place tag catchers that can help pull out far bigger stories, trends and shifts in the marketplace. Cool! Thanks again, Brian!

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    no imageRochelle Grayson (Who am I?)22 March 2008 9:37 am


    Thanks for the great post, explanation of hashtags, and for the mention of Twemes! We do appreciate it!

    Just to let you know, Twemes does capture hashtags with “+” or “-” or “_”. So, you could use #brian+solis or #brian-solis or #brian_solis.

    If you have any other thoughts on ways to improve hashtag usage, we’d love to hear it!

    Thanks again,


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    no imageadam jackson (Who am I?)23 March 2008 3:17 pm

    Ha! That’s me in that tweetscan grab.

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