What for a year ago started with This Week In Startups, a live podcast by Jason Calacanis to embrace entrepreneurship and help out startups, has now turned into a web television network ThisWeekIn, covering a wide range of topics from tech to entertainment. Together with co-founders Kevin Pollak and Mark Jeffrey, Jason is now airing 12 weekly shows from their Santa Monica studio. Whether you want to catch up with funny YouTube moments, Twitter trends, coolest Android and iPad apps, or get the latest Internet industry deals and juicy insights, there’s a show for that.

The latest edition to the schedule is This Week In Social Media with the highs and lows of the social web, hosted by Alana Joy and Sean Percival. The very first guest on the show was none other than Brian Solis himself, who got to give his view on the all time trending topic Internet privacy, as to reflect on the impact social media and social networking have on our very own behaviour.

Catch up with the entire interview and social media blunders of the week.

Broadcasting 2.0 – turn your audience into fans and co-producers

The statistics on the two-screen experience keep showing an increasing trend, at the same time more devices are being connected to the Internet. As Justin Kan of Justin.tv already pointed out at the LeWeb conference last year, two-screen experience also counts for 15% of the revenues of the traditional TV.

So, now that services like Justin.tv, Ustream, Bambuser, Qik and soon YouTube (?) are democratizing live broadcasting, and together with social networks making it possible for almost anyone to reach an audience, what is it that makes ones audience to turn into fans?

Include and Engage. I talk based on my own experience: This Week In Startups has managed to keep me engaged since the very first episode, because it stays relevant to its audience by refusing to become an echo chamber and a megaphone for marketing messages. It’s a show built together with its audience using all the interactive tools and possibilities of social media, both before, during, and after a show. The audience becomes the co-producer in choosing guests, topics and participating in the show in a sincere way.

I think Scooter Braun, manager of Justin Bieber, summarized it well in his advice regarding Justin’s engagement with his fans across social media:

“The moment you think you’re too big for your fans, they’re gonna abandon you”.

Which leaves us with one thing that’s certain: The future of broadcast media is social. #EngageOrDie

Paula is online strategist and startup evangelist. She blogs at paulamarttila.com and here at Bub.blicio.us.
Follow her on Twitter:
@paulamarttila
Drop her email at paula.marttila[at]gmail[dot]com

About the Author:

Paula Marttila

Visit Paula's page at http://paulamarttila.com/

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