by Brian Solis

I don’t know Tricia, but I do know her brother, Todd Andrlick. Todd is an active contributor to the new marketing landscape and he’s just one of the nicest guys you could hope to meet.

Tricia was recently diagnosed with an aggressive form of breast cancer called invasive lobular carcinoma. On March 29, she will endure a 7-hour, bilateral mastectomy and start an overwhelming, and god-willing beneficial, flurry of treatments, including chemotherapy, hormonal therapy, and radiation.

Please consider donating to her recovery effort.

Follow her story here.

Let’s also not forget Susan Reynolds and her fight against breast cancer.

About the Author:

Brian Solis

Brian Solis is principal at Altimeter Group, a research-based advisory firm. Solis is globally recognized as one of the most prominent thought leaders and published authors in new media. A digital analyst, sociologist, and futurist, Solis has studied and influenced the effects of emerging media on business, marketing, publishing, and culture. His current book, Engage, is regarded as the industry reference guide for businesses to build and measure success in the social web.

Visit Brian's page at
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