The Successful Self-Selection of Social Media

The Roger Smith Hotel has offered a lesson in social media marketing, making it a notable (and now rather popular) hotel destination in the big city of Manhattan. Techipedia outlines the major points of The Roger Hotel’s success, outlining the company’s dedication to its online audience. From running promotions that are exclusive to those social media channels to finding ways of becoming a part of the online conversations already taking place, there’s a lot that can be learned about social media marketing, and its power to bring an audience as well as convert them into real, paying consumers.

As with most success stories, the tale of The Roger Smith Hotel sounds easier than it actually was. Yet the principles behind its successful social media marketing remain important lessons that others can learn from, especially in an era where social media has become so common that it will actually become more difficult in many ways to accomplish similar goals.

Branding around social media marketing is a new world all its own, constantly changing and being left to the participation of others. You know, being social and all. But creating direct relationships with customers, potential customers, and the rest of the world can be a very powerful thing. Because now you’ve heard of The Roger Smith hotel. And that’s the point.

But harping on that social aspect for a bit, it’s also important to remember that turning to social media marketing also means relating to a self-selecting group of people. The social web is full of niche markets, all of which have congregated in a virtual sense, around different points of interest. Remembering this as you move forward with a given social media marketing campaign is a very important aspect of the overall message your brand is trying to put forth.

Social media only works because people participate on varying levels. Encouraging ongoing participation takes a great deal of dedication from your end, as well as from those that love and support your brand, your industry, and what you stand for. Appealing to those that are passionate about these same things that you are is one major key to a successful marketing campaign within the social media realm.

See below for a clip of social media’s effect on The Roger Smith Hotel.