by Brian Solis

Panic leads to the further declination and eradication of progress.

Yes the market is slipping.

Yes, the financial market is resetting.

But the U.S economy, actually, the global economy, is a yo-yo on an escalator. It might go up and down, but eventually, it’s always going up.

Those who do not proactively contribute to the economy’s escalation are taking away from its ability to instill confidence and rally support.

So instead of running into a cave, shaking your head in disbelief, crying aloud, or scaring the sh!t out of everyone, ask yourself, “what are you going to do about it?”

VCs are calling for startups to cut expenses.

Entrepreneurs hear that directive clearly as, “cut expenses.”

But, which expenses do they cut?

Here’s a simple answer…Don’t cut or eliminate the expenses that strategically and cost effectively help you and your business engage customers and also the respective influencers who reach them and their social graph.

This is the time for entrepreneurs to realize that this is their opportunity to shine – especially if they have built something that businesses or real people can use to streamline their workflow or improve day-to-day routine.

In a down economy, tomorrow’s leaders are born today. It takes vision, focus, and a hyper-connected sense of what customers are looking for and where.

There is still valuable, helpful, and marketable innovation taking place today that people are willing to embrace.

Blindly cutting expenses for the sake of cutting expenses only fuels the hysteria.

VC’s, help educate the people running your investments on how to best navigate these rough waters.

Remember, any company that intentionally pulls itself from the radar screens of potential and existing customers will find itself on a direct path to the Dead Pool.

The question is, what are you going to do about it?

Sequoia Capital (via GigaOM)

Via Inquisitr

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About the Author:

Brian Solis

Brian Solis is principal at Altimeter Group, a research-based advisory firm. Solis is globally recognized as one of the most prominent thought leaders and published authors in new media. A digital analyst, sociologist, and futurist, Solis has studied and influenced the effects of emerging media on business, marketing, publishing, and culture. His current book, Engage, is regarded as the industry reference guide for businesses to build and measure success in the social web.

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