by Brian Solis


Shot at Tim Ferriss’ Worlds Collide party

The New York Times is running a story about a startup that promises to help venture capitalists choose their next investments more wisely.

YouNoodle.com is officially open in public beta and is a startup predictor that applies artificial intelligence, formulaic models, and social capital and networks to determine a company’s viability and value in five years.

Of course the concept isn’t new, but their approach brings into play the advances made in predictive market technology recently.

YouNoodle was founded by Oxford University students Kirill Makharinsky and Bob Goodson. Financial backers include Paypal co-founders Max Levchin and Peter Thiel, and the Founders Fund, a venture capital firm.
The company plans to give away a toned-down version of its predictor but will charge investors for the newer and more powerful version of the software.

Of course NYT reporter Matt Richtel asked if the startup used its product to determine its own destiny.

Their response, ““So far, we haven’t run ourselves through it,” Mr. Goodson said, adding that the results could prove baffling. “If it says we’ll fail, and it’s right, that’s something of a paradox.”

More at TechCrunch.

Connect with me on Twitter, Jaiku, Pownce, Plaxo, or Facebook.

About the Author:

Brian Solis

Brian Solis is principal at Altimeter Group, a research-based advisory firm. Solis is globally recognized as one of the most prominent thought leaders and published authors in new media. A digital analyst, sociologist, and futurist, Solis has studied and influenced the effects of emerging media on business, marketing, publishing, and culture. His current book, Engage, is regarded as the industry reference guide for businesses to build and measure success in the social web.

Visit Brian's page at http://www.briansolis.com

Comments are closed.