Comments on: The Future of the Social Web http://bub.blicio.us/the-future-of-the-social-web/ Covering the social economy driving the new Web Mon, 06 Feb 2012 17:04:27 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Seducing Asian Women by Terinahttp://bub.blicio.us/the-future-of-the-social-web/comment-page-1/#comment-90964 Seducing Asian Women by Terina Wed, 16 Mar 2011 21:34:28 +0000 http://bub.blicio.us/?p=111114224#comment-90964 Hi! I’ve been following your weblog for a lengthy time now and finally got the courage to go ahead and provide you with a shout out from New Caney Texas! Just needed to say maintain up the superb job! Hi! I’ve been following your weblog for a lengthy time now and finally got the courage to go ahead and provide you with a shout out from New Caney Texas! Just needed to say maintain up the superb job!

]]> By: Brian Solishttp://bub.blicio.us/the-future-of-the-social-web/comment-page-1/#comment-79866 Brian Solis Sun, 01 Nov 2009 17:08:44 +0000 http://bub.blicio.us/?p=111114224#comment-79866 Thank you everyone...it's a riveting and realistic view of the future. I consider this my 2010 and beyond prediction post that everyone will eventually publish as we get closer to the new year...I just started a bit early (based on a report published in April! :)http://www.briansolis.com/2009/10/the-future-of-the-social-web/ (SRM graphic included) Thank you everyone…it’s a riveting and realistic view of the future. I consider this my 2010 and beyond prediction post that everyone will eventually publish as we get closer to the new year…I just started a bit early (based on a report published in April! :)

http://www.briansolis.com/2009/10/the-future-of-the-social-web/ (SRM graphic included)

]]> By: RickSmithAuthorhttp://bub.blicio.us/the-future-of-the-social-web/comment-page-1/#comment-79864 RickSmithAuthor Sun, 01 Nov 2009 14:54:33 +0000 http://bub.blicio.us/?p=111114224#comment-79864 Super post - very thoughtful. I have been thinking a lot about this related to a new book I am drafting. One primary idea is how the authority has shifted so dramatically to the masses. for example, ubiquity used to be a benefit of expertise. Now, expertise becomes a benefit of ubiquity - the masses through social media have the opportunity for ubiquity, and will learn expertise over time.Rick Smith Super post – very thoughtful. I have been thinking a lot about this related to a new book I am drafting. One primary idea is how the authority has shifted so dramatically to the masses. for example, ubiquity used to be a benefit of expertise. Now, expertise becomes a benefit of ubiquity – the masses through social media have the opportunity for ubiquity, and will learn expertise over time.

Rick Smith

]]> By: John Moorehttp://bub.blicio.us/the-future-of-the-social-web/comment-page-1/#comment-79863 John Moore Sun, 01 Nov 2009 14:51:47 +0000 http://bub.blicio.us/?p=111114224#comment-79863 Brian,Great post and I am in agreement with much of what you write. I spend a lot of my time discussing the intersection of social media with business through CRM. I do not foresee Social CRM as being anything more than hype but we are definitely seeing pockets where Social Support Communities (SSC) are taking hold, a promise of the bright future you define ahead. The only place where I disagree with you is on the timing. More and more CIOs at the Enterprise level, and below, are putting up blockers to social media usage as they struggle with the question of how open they should be. This will change, as regulators provide guidance and more companies can demonstrate success while helping define how the overall risk is mitigated. It's a bright future, though, thank you for helping provide your views, they help.John Moore http://twitter.com/JohnFMoore Brian,

Great post and I am in agreement with much of what you write. I spend a lot of my time discussing the intersection of social media with business through CRM. I do not foresee Social CRM as being anything more than hype but we are definitely seeing pockets where Social Support Communities (SSC) are taking hold, a promise of the bright future you define ahead.
The only place where I disagree with you is on the timing. More and more CIOs at the Enterprise level, and below, are putting up blockers to social media usage as they struggle with the question of how open they should be. This will change, as regulators provide guidance and more companies can demonstrate success while helping define how the overall risk is mitigated.
It’s a bright future, though, thank you for helping provide your views, they help.

John Moore
http://twitter.com/JohnFMoore

]]> By: Catherine Croftonhttp://bub.blicio.us/the-future-of-the-social-web/comment-page-1/#comment-79862 Catherine Crofton Sun, 01 Nov 2009 13:12:44 +0000 http://bub.blicio.us/?p=111114224#comment-79862 Thanks for the great post, Brian! The inevitable social media ‘melting pot’, where one ID serves users across the web and connects all social networks, will make sm more workable for both brands and consumers. Every day I talk to investor relations officers whose companies (particularly legal departments) are grappling with the if, when and how of social media. I’ve heard the comments evolve from, “We’re not going to get involved/we’re going to wait it out to see if this is a passing fad” to “We need to know how to better leverage social media/we’re seeing results”. The future you speak of here makes it plain to see how social media can reach people in all aspects of their life, flattening the ‘six degrees of separation’ and arriving at a point where ‘targeting’ customers will become completely extinct, as customers ‘find’ companies instead of the other way around. Conceivably in this world, messaging, engagement and tools that give individual users the power to easily find, compare, transact etc will be the new order. Thanks for the great post, Brian! The inevitable social media ‘melting pot’, where one ID serves users across the web and connects all social networks, will make sm more workable for both brands and consumers. Every day I talk to investor relations officers whose companies (particularly legal departments) are grappling with the if, when and how of social media. I’ve heard the comments evolve from, “We’re not going to get involved/we’re going to wait it out to see if this is a passing fad” to “We need to know how to better leverage social media/we’re seeing results”. The future you speak of here makes it plain to see how social media can reach people in all aspects of their life, flattening the ‘six degrees of separation’ and arriving at a point where ‘targeting’ customers will become completely extinct, as customers ‘find’ companies instead of the other way around. Conceivably in this world, messaging, engagement and tools that give individual users the power to easily find, compare, transact etc will be the new order.

]]> By: Deano Powerhttp://bub.blicio.us/the-future-of-the-social-web/comment-page-1/#comment-79861 Deano Power Sun, 01 Nov 2009 12:48:53 +0000 http://bub.blicio.us/?p=111114224#comment-79861 Another interesting post Brian.As profiles become more portable and therefore more visible there is going to a shift in the relationship between the corporation, the brand and the individuals who cultivate the tribe around that brand or for the corporate. The relationship equity that the individual has is going to become a larger part of a companies worth. Another interesting post Brian.

As profiles become more portable and therefore more visible there is going to a shift in the relationship between the corporation, the brand and the individuals who cultivate the tribe around that brand or for the corporate. The relationship equity that the individual has is going to become a larger part of a companies worth.

]]> By: Mari Smithhttp://bub.blicio.us/the-future-of-the-social-web/comment-page-1/#comment-79854 Mari Smith Sun, 01 Nov 2009 06:51:28 +0000 http://bub.blicio.us/?p=111114224#comment-79854 Really exciting post, Brian. I love this whole shift from CRM to SRM. I'm hearing the term ROI referred to as "Return on Influence" a lot now... and also just heard another definition when I had the pleasure of meeting Jeffrey Hayzlett, CMO of KODAK. Jeff challenged the audience, hungry for the holy grail of social media ROI, with "try Return on Ignorance."I think the future of the social web is that those companies who will really thrive are the ones who are highest on the engagement charts. As consumers, we want to know these big brands - as well as small companies and service providers - are really listening deeply and taking action to make improvements. It's one thing to listen, it's another to really participate.Peter Shankman made a prediction recently that in the next 2-3 years we'll all be on one giant social network... Google. (Lol!) I'm with you, Brian - the big socnets like Facebook, Twitter, LinkedIn (and any new solid ones that spring up), will not be isolated standalones, but part of one giant human network based on relationships. Really exciting post, Brian. I love this whole shift from CRM to SRM. I’m hearing the term ROI referred to as “Return on Influence” a lot now… and also just heard another definition when I had the pleasure of meeting Jeffrey Hayzlett, CMO of KODAK. Jeff challenged the audience, hungry for the holy grail of social media ROI, with “try Return on Ignorance.”

I think the future of the social web is that those companies who will really thrive are the ones who are highest on the engagement charts. As consumers, we want to know these big brands – as well as small companies and service providers – are really listening deeply and taking action to make improvements. It’s one thing to listen, it’s another to really participate.

Peter Shankman made a prediction recently that in the next 2-3 years we’ll all be on one giant social network… Google. (Lol!) I’m with you, Brian – the big socnets like Facebook, Twitter, LinkedIn (and any new solid ones that spring up), will not be isolated standalones, but part of one giant human network based on relationships.

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