by Brian Solis

Here’s a refreshing break from the Yahoo and Microsoft discussion.

Wired ran a story chronicling the history of Google’s now famous logo. It’s actually a very interesting lesson for those startups currently going through their first branding process or experiencing a makeover because the first attempt didn’t work out.

Each logo features a detailed description of the design and the reasons for evolution that spanned through each iteration.

Number one

Number two

Number three

Number four

Number five

Number six

Number seven

Number eight, the official logo

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Tagged as: prototyping