by Brian Solis

TechCrunch officially debuted its new video channel dedicated to startup “Elevator Pitches.”

Similar to the original platform for, Elevator Pitches is a community video project that allows entrepreneurs to pitch their startups to the general public. Visitors then have a chance to comment and vote on their favorite or least favorite pitches.

I’m also happy to announce that the crew shot many of the videos that are online today and we’ll most likely shoot more for them at the next big event!

TechCrunch shares some tips for startups, “Imagine you’re in an elevator and only have one chance to convince a VC or executive that you deserve a follow-up meeting. Be sure to focus on your company’s big picture while avoiding too much detail about particular products.”

TechCrunch is working on an automated system for submitting videos, until it’ls launched however, you can send them via email (QuickTime preferred).
As I’ve been discussing quite a bit lately, just how important the elevator pitch is for startups. It’s their opportunity to quickly clinch interest and make a solid first impression in order to continue the conversation beyond the elevator metaphor.

Stowe Boyd and I also recently introduced the notion of the Escalator Pitch. The idea of the escalator pitch is game changing and powered by the micro exchanges that take across micromedia every minute of every day. It inspires us to embrace brevity and relevance in the real world to help people “get” what we do and why they should care.

Here are some quick tips for startups on developing the startup video:

Take it seriously, you are not above improvement.

Assume you have one shot at getting someone excited about what you’re doing, because, technically, you do.

Be creative.

Make sure to clearly express who this is different than anything else out there and how it benefits the people who’ll use it.

Get friendly feedback.

Rehearse your pitch.

Tighten it.

Evolve it based on reactions.

Share your story in 60 seconds or less, each and every time.

Shape it to include the key points specific to the group to whom you’re speaking.

If you can nail it on an escalator, the elevator pitch will seem like a luxury.

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About the Author:

Brian Solis

Brian Solis is principal at Altimeter Group, a research-based advisory firm. Solis is globally recognized as one of the most prominent thought leaders and published authors in new media. A digital analyst, sociologist, and futurist, Solis has studied and influenced the effects of emerging media on business, marketing, publishing, and culture. His current book, Engage, is regarded as the industry reference guide for businesses to build and measure success in the social web.

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