Tapping the iPhone screen. Apparently it’s a really fun thing to do. Tapulous, the company behind Tap Tap Revenge, has been seeing a reported $1 million in monthly sales for its iPhone app. That’s quite promising for iPhone games, and mobile gaming in general. We’re starting to see more success stories when it comes to smartphone apps, as the mobile gaming industry continues to come to fruition.

While the Tapulous story is unique, it still shows the promise that the mobile gaming industry has been striving towards for some time. Even as mobile games have evolved based on current phone technology, the platforms that smart phone providers have created have brought about an entirely new market to be explored and monetized.

Seeing the types of games that receive a great deal of attention from consumers are also indicators of the types of games developers should concentrate on. What Tapulous has done is taken an important aspect of mobile phone technology and played up to it. The iPhone’s touch screen is a groundbreaking mechanism for pushing smart phone technology forward, and it in itself has encouraged a wealth of new applications to be utilized on the device.

It’s a running theme for many of the more successful iPhone games, and it is perhaps something phone manufacturers should consider when creating new devices for future markets. Creating something that is highly useful to the consumers, yet unique to the device itself can incur an entire market to pop up around its existence. Something on this level would be akin to the iPhone’s touch screen in its ability to attract a new array of games towards its development.

It would be a tricky feat to accomplish–creating yet another game-changing feature for a mobile device is risky business, especially as Apple is still dominating the mobile scene with its sleek iPhone. Having created a standard around the iPhone device is a major tactic that Apple applies to all of its products, so competing with that would require some innovation.

Speaking from a theoretical standpoint, it could be done. the ability to generate new standards could in fact provide the platform desired to encourage new and innovative game applicatins that play to one device feature or another. As I mentioned before, keeping the consumer first should be the primary objective in any such development, with an economic balance straddling these two aspects of potential financial gain.

This is something that is lacking in many of the devices that support Google Android’s platform, as many of the devices seek to appeal to Android’s new capabilities instead of the creation of an entirely revolutionizing device. There’s no major fault in this, especially as consumers often want a certain amount of variety around established standards set by a single company.

Nevertheless, it will be interesting to see which manufacturer emerges with another groundbreaking device, and how it’s platform will appeal to its generation of mobile app game developers.