A couple weeks ago, a quick teaser video emerged on the web and many thought that all signs pointed to the sequel to the classic movie Ferris Bueller’s Day Off. The teaser video simply had Ferris Bueller star, Matthew Broderick emerge from behind a curtain and hint “how could he go to work on a day like this”. The full-length video was supposed to air around the time of this year’s Super Bowl, but according to All Things D’s Lauren Goode, Hawker Media’s car blog Jalopnik, discovered it online last Friday. It seems that the rumors were all wrong…well at least technically. The teaser wasn’t about a movie sequel. Rather, it was a promo spot for a car – the Honda CR-V.

Directed by the writer/director of “The Hangover”, Matthew Broderick pulls a Ferris by calling in sick from his work and does all the things he did in his movie, but with a more modern twist. There’s no more high school in Chicago – he’s now playing himself in real life and avoids work with his agent. Next, instead of the favorite St. Patrick’s Day parade and crooning “Danke Schoen”, he celebrates Chinese New Year (well-timed, by the way). Oh, and the topping on the cake? Remember when Cameron’s car gets stolen by the valets in the movie? Well Broderick’s video has that too, except the valet steals the CR-V.

So the video has been definitely upgraded for the modern times, but I’ll admit that I’m a bit disappointed that it’s not for the next part of Ferris Bueller’s Day Off. Nevertheless, it is a bit funny and doesn’t necessarily focus on the car, but you do see Broderick driving it around Los Angeles enjoying his day off while reminding us about the cool parts of Broderick’s movie.

Below is the entire YouTube video for your enjoyment.

Broderick? Broderick?

By Julie Blaustein

PR Summit Boot Camp, produced by Shaun Saunders of Graffiti PR and held in San Francisco, brought together experienced speakers in the PR world who provided great tips and insights into how the media and you should be embracing today’s changing landscape. The old and the new protocols of PR 2.0 are starting to blend and with it are new ways of going about doing the business of PR. At the end of the day, it was agreed by all that the key to successful PR is to create, foster and engage your personal and your businesses contacts along with those in your community to create your networks both online and offline.

Social Media & New Media Protocols Panel

There are a number of tools available at your fingertips to engage in social media. The burning question is, what social media tools are the most productive and which are the time wasters? The Social Media & New Media Protocols panel addressed this by asking the seasoned PR speakers how they go about their day in terms of social media. Myles Weissleder of Mylermedia still feels email is the best tool to focus on to do important communications. “Although its beneficial to check your Facebook and Twitter streams numerous times a day, doing so can take up all your time. And if your network is large, it can be like a fire-hose providing you too much useless information.” Daniel Lemin, formerly of PainePR and now the founder of Social-Studio digests his daily news through newsletters which he considers the most credible source of information. He then turns to his Twitter and Facebook streams but strictly for business, to seek out information about his own campaigns. His tools of choice include Hootsuite, TweetDeck, LinkedIn, Cadmus along with in-house proprietary tools. Preston Lewis of Bonfire Communications uses social media throughout the day to build awareness of events to come that night. “My personal and professional lives are blurred on Facebook while Twitter is strictly professional.” And Ryan Singel of Wired.com’s Threat Level views navigating websites as the best source of information and starts his day off by viewing numerous content aggregators through open tabs. He also finds Flipboard and the search engine Duck Duck Go most useful.

Facebook’s Manager of Corporate Communications, Matt Hicks, shared how to grow a company’s fan page. He used Facebook’s own Fan Page as an example of a successful Fan Page. It was launched after the Haiti Disaster and already has 14.8 million people who have Liked its fan page, 9 million monthly actives and 1 million daily actives. It has been promoted in organic ways such as through photos, videos, a link to its blog and is always creating fresh content. Each time you publish an update on your Fan Page with  photos, videos or links it will automatically go out into the News Feeds of all your fans creating not only virality but enabling your content to be searched and found by others. In addition, sharing content on YouTube and Twitter and directing users back to your Facebook Fan page also keeps them engaged.

Akilah Bolden-Monifa, Director of Communications with CBS5 | The CW44 cable 12 and CBS Radio has had decades of experience in the media. Although she receives tons of pitches through Twitter, FB and email for news reports, the reality is that most of the news comes from the wire services. If you are going to do a pitch, she suggests to keep it simple and keep in mind the basic 5 W’s – Who, What, When, Where and Why. To her, the Press Release is dead and ineffective for getting press. She toots the horn for Twitter. Being brief and to the point might get her attention while long wordy press releases, especially with attachments, will most definitely not get her attention.

The Old Spice campaign was brought up numerous times throughout the day as a great example of how using Social Media has revived an old brand. We all associate it with the smell of our grandfather so how did it become the phenomena it has become? Thanks to the cunning creativity of the ad agency Wieden + Kennedy and the help of Twitter, YouTube and Facebook, millions of people have viewed the campaign. Daniel Lemin summed the hit as a result of them taking risks and pushing boundaries. “They factored into their campaign that people want to be entertained, add that with the shock factor and you have a HIT.

Much more was discussed at the PR Summit Bootcamp and it was all captured on Justin TV. And check out Amie Vaccaro’s great summary of the confrerence in, “Graffiti PR’s 12 Tips for reaching Your Audience.”

Speakers Teresa Rodriquez, Alkilah Bolden-Monifa and Liana Burtsava

Myles Weissleder, Shaun Saunders and Leyla Fara

Ryan Singel of Wired.com's Threat Level

PR Summit Bootcamp Audience

Finally someone agrees with me! After all of these recent movies and musicals about how fun high school is, I was starting to wonder if it was just me.

Enter High School Sucks: The Musical from Lakeshore Records.

It’s the first feature length film made by and for popular YouTube personalities to be distributed via the internet. Created by YouTube sensations Tim Chantarangsu (TimothyDeLaGhetto) and Pedro Flores (PeeDeeFlow), the duo behind the highly popular Kings of YouTube and Kings Of MySpace videos, the movie is slated for release across multiple paid platforms.

My favorite line is, “Be careful this is high school and everybody sucks.” Check out the clip below!

What for a year ago started with This Week In Startups, a live podcast by Jason Calacanis to embrace entrepreneurship and help out startups, has now turned into a web television network ThisWeekIn, covering a wide range of topics from tech to entertainment. Together with co-founders Kevin Pollak and Mark Jeffrey, Jason is now airing 12 weekly shows from their Santa Monica studio. Whether you want to catch up with funny YouTube moments, Twitter trends, coolest Android and iPad apps, or get the latest Internet industry deals and juicy insights, there’s a show for that.

The latest edition to the schedule is This Week In Social Media with the highs and lows of the social web, hosted by Alana Joy and Sean Percival. The very first guest on the show was none other than Brian Solis himself, who got to give his view on the all time trending topic Internet privacy, as to reflect on the impact social media and social networking have on our very own behaviour.

Catch up with the entire interview and social media blunders of the week.

Broadcasting 2.0 – turn your audience into fans and co-producers

The statistics on the two-screen experience keep showing an increasing trend, at the same time more devices are being connected to the Internet. As Justin Kan of Justin.tv already pointed out at the LeWeb conference last year, two-screen experience also counts for 15% of the revenues of the traditional TV.

So, now that services like Justin.tv, Ustream, Bambuser, Qik and soon YouTube (?) are democratizing live broadcasting, and together with social networks making it possible for almost anyone to reach an audience, what is it that makes ones audience to turn into fans?

Include and Engage. I talk based on my own experience: This Week In Startups has managed to keep me engaged since the very first episode, because it stays relevant to its audience by refusing to become an echo chamber and a megaphone for marketing messages. It’s a show built together with its audience using all the interactive tools and possibilities of social media, both before, during, and after a show. The audience becomes the co-producer in choosing guests, topics and participating in the show in a sincere way.

I think Scooter Braun, manager of Justin Bieber, summarized it well in his advice regarding Justin’s engagement with his fans across social media:

“The moment you think you’re too big for your fans, they’re gonna abandon you”.

Which leaves us with one thing that’s certain: The future of broadcast media is social. #EngageOrDie

Paula is online strategist and startup evangelist. She blogs at paulamarttila.com and here at Bub.blicio.us.
Follow her on Twitter: @paulamarttila
Drop her email at paula.marttila[at]gmail[dot]com

YouTube has reached 2 billion downloads a day, marking an amazing milestone for the user-generated video sharing site. The announcement from YouTube came as the company was celebrating its fifth birthday, solidifying its position in the recent web revolution.

And the reason for YouTube’s success? Being able to integrate itself with as many aspects of the changing trends for media consumption and sharing. The beauty of the early YouTube was its free video upload and storage, with a widget that can place the clip just about anywhere on the web. Latching onto the widget trend, YouTube helped drive a new concept around media-sharing.

From there, we saw explosive growth, plenty of copycats, and an interest from the mainstream media sector, for better or worse. The acquisition from Google gave YouTube some status, and the ads began to roll in. One way in which those ads will eventually generate revenue is through location-based targeting, which notes the importance of YouTube’s mobile push. You can watch any YouTube clip directly from your phone.

The video-sharing site has also taken to more social features and premium pathways. You can get recommendations based on your viewing patterns and social circle, and you can orient your entire YouTube experience from a social perspective. YouTube has also recognized the benefit of expanding its services, as it moves into generating interest in indie film production, movie rentals, and series archives.

While YouTube may have been able to win big in the popularity contest, its revenue generation still leaves something to be desired. Yet 2010 is expected to be the year for YouTube to reach steady profitability, giving the site another milestone to achieve before we reach December. The future of YouTube will be determined by the company’s ability to monetize the service.

As a widely used Google App, we’re sure to see further integration for platforms like Android, and other Google services. With location-based enhancements being added to mobile apps, we’re also likely to see YouTube develop out this trend. As far as ad revenue is concerned, the mobile industry carries a huge opportunity for Google and its media delivery. With additional personalization, we could also see YouTube create a series of apps (such as a bundle or rental package) that could be purchased across multiple channels (iTunes App Store, Android Market, Facebook, etc.)

YouTube is testing the waters for a self-service rental model that allows moviemakers to upload content and get it in front of paying viewers. With online video consumption on the continual rise, this can be quite an opportunity for independent studios and cash-strapped directors to get their content in front of a paying audience. YouTube’s Hunter Walk shared the news with MediaPost but did not provide too many details on who will be eligible and when we can expect to see this in action.

YouTube is continuing to add ways to monetize content, recently announcing expanding movie and TV rentals on the site and the selective YouTube Partnership Program launched last year. It will be interesting to follow along to see how the market dictates an acceptable pricing model for content as well as any revenue sharing with the site. According to recent comScore data quoted on MediaPost, YouTube delivered video to more than 135 million viewers in March, reaching three of every four online video viewers at an average of 96 videos per person.

YouTube is getting into music videos now, with a new Discovery Project being launched in TestTube, YouTube’s experimental features lab. From the Discovery Project you can search for music, and create your own playlist accordingly. You can mix and match results, and then view them in a custom playlist.

There are a number of services that already offered similar options, many of which were based solely on YouTube content. There has always been a wealth of music available on YouTube, though some of it is far from the official, quality content you would want for inclusion in a custom playlist. Of course, playlists can be shared with friends and saved for later plays.

YouTube’s ongoing efforts for premium content on the site has resulted in some official music videos that are part of YouTube’s Music Discovery Project, according to TechCrunch. Partnerships with distributors can only make such an offering from YouTube better and more feature-ridden for end users, which could possibly detract from the ongoing success of those services that already create music playlists from YouTube content.

Ultimately, YouTube could find itself knee-deep in a music search and recommendation service. The potential for Google-owned YouTube to move in this direction would likely be a niche effort, but a useful one nevertheless. I only say this because a number of content-aggregating services are finding ways to offer combined access to as many of your media platforms as possible, from a single point of access.

This means that the provision of getting content to users in the most efficient way possible could very well be the use of combined media on a single site. In this regard, YouTube could also become one of those access points for multimedia, making it easier for consumers to keep up with their shared content.

While we’re not likely to see a whole lot of activity for the Discovery Project in the immediate future, Google is also ramping up its efforts towards promoting music services and search results through its primary pages. The acquisition of LaLa has brought playable search results to many queries, and the Discovery Project could aid Google in its efforts to create a more contextual search experience that gives us what we’re looking for instead of a resourceful web page.

First off, thank you to Brian for allowing me to do a guest post on Bub.  Last week I contacted Brian to solicit some advice on how I could get the word out about a little video I recently released on YouTube.

A contest video.

First, let me preface by saying that I’ve never entered a video contest before. The opportunity cost just didn’t make sense – taking time out from other work to essentially create a free commercial for someone and then shamelessly self-promote it in hopes of winning a gift certificate (?) Didn’t seem worth it.

Then I came across this contest sponsored by Lash Allure MD. There’s a $100,000 pot at stake – which, needless to say, is much larger than most other online video contest winnings. Immediately, my mind was racing about the web content I could fund with 100k. No more brand or studio pitches in 2010? I’d be in heaven.

The best part (or, in some cases, the worst)? The winner is NOT chosen based on a subjective judging process. The system is clear: the person with the most “votes” wins. Each YouTube star rating counts as one vote, and one comment, per user, per day, counts as a vote. Simple, quantifiable. And yet, a little unfair for those who don’t have massive YouTube followings.

So I decided to enter. First with my own video, and then after realizing that I would never win on my own regards, I teamed up Olga Kay, a YouTuber with about 70,000 subscribers. To incentivise people to help, we decided to offer up $10,000 of the prize money to dedicated commenters. Every day for 20 days, we pose a new question in the annotation on the video. Answer the question, and you could win $500. $500 to twenty people = $10,000 total giveaway.

Shameless.

It’s now Dec. 12th – only 8 days before the contest ends. We are currently in 2nd place, behind a witty YouTube blogger with a big following, but with the a little nudge here and there from the right people, we could definitely win the grand prize.

We’ve received several little endorsements from friends – including tweets from Ryan Higa and Dave Days – and brought on a new, third partner – Phil DeFranco.

We are asking for your help because this isn’t about making money to put in a savings account. It’s a viral contest, and as such, Olga, Phil and I want to put that money toward advancing our own web content initiatives.  Not to mention that we would still give away $10k (and a few other little surprises) to our commenters.

It’s hard for me to ask any favors of anyone, but in this case, I’m swallowing my pride.

So, please, if you have a chance today (and for the next 8 days) – rate and comment this video here —> http://www.youtube.com/watch?v=df2_CZCfAaE – and RT if you can

Oh, and for all of you business owners out there looking to hold promotional video contests – take a cue from Lash Allure MD. By judging a video contest on ratings and comments, rather than on the video content itself, the company is benefiting from the self-promotional efforts of people like me as well as the engagement and interaction of potential customers who are rating/commenting on the videos. Smart.