by Michelle Lentz on June 9, 2009
Not long ago I posted about the Murphy-Goode “Really Goode Job.” Just as a refresher, Murphy-Goode Winery is offering a 6-month, $60,000 position to someone who wants to promote the winery via social media. They’ll even provide you with a rent-free home in Healdsburg. Seeing as how I’m a wine blogger and a social media consultant, it seems amazingly up my alley. I want this job. Really bad.
In order to get this job, I created a video. I thought about embedding it below, but really, I want to drive you to the site to vote. You get a screen cap instead. So many people seemed to just sit and talk about wine. I think wine is part of the job, but understanding social media and marketing is more important. So I tried to tell a story, and I used the Wizard of Oz to do it. Of course, it’s also an excuse to dress up like Dorothy.
I also created an accompanying web site at http://www.rainbowgoode.com. It’s fun because it hosts the extended version (after all, it’s hard to tell a story in a minute) and the blooper reel. The blooper reel still makes me laugh. Dogs are fun to work with …
On the site, you can view the various ways I’m trying to market the video, trying to drive votes. I am using every bit of social media I think is relevant – from my LinkedIn groups to this blog, from Facebook to Twitter. I picked up some Google AdWords and grabbed some bit.ly URLs. I’m amazed at the things that were available still.
I’d love to make the Top 50 folks, and hopefully, the Top 10. At the very least, maybe I’ll land a social media job of some sort from all this effort. But in order to do any of that, I need your votes.
The contest ends June 19, so vote soon and vote often!
Cheers!
__
Contact Michelle with news, stories, events, and more.
Email: michelle[at]writetech[dot]net
Vote for Michelle at http://bit.ly/reallygoodejob and spread the word!
http://www.wine-girl.net
http://www.rainbowgoode.com
by Michelle Lentz on October 30, 2008
by Michelle Lentz
Over the next few weeks, I’m going to be writing about some cool technology sites that focus on wine. Having just come back from the first ever Wine Bloggers Conference, it’s all fresh in my mind. My first big find was AbleGrape.
AbleGrape is a niche search engine, focusing on wine. It’s the brainchild of Doug Cook. Now, at the conference, I called Doug a wine superhero, considering he’s running a wine-related startup, he won the blind tasting challenge, and he showed up Saturday night with cases of some amazing (and older vintage) wine that was either donated by a San Francisco wine bar or straight out of his own cellar. Talking to him, and others, I learned more about the search engine.
Doug was once the VP of Search Engineering at Inktomi (bought by Yahoo!) before running off to make wine his focus in life. But as he was studying for his WSET, he discovered how hard it is to find up-to-date, authoritative information about wine on the Internet. I agree – you can find a lot of great academic information in books, but the Internet is lacking, or rather, the information is hidden. It’s why I often end up at the library when I’m writing an article, and I forego the Web.
Doug set out to change all that with AbleGrape.com, which indexes over 15 million pages from over 38,000 sites that focus on wine. The search engine lauched a soft beta in January, and has been indexing and improving ever since. AbleGrape thinks like a wine geek, which is nice. If you type in cab, you don’t get taxi. You get cabernet sauvignon.
According to their site, AbleGrape has some lofty goals, including indexing every trade, consumer, and scientific publication, as well as every organization, producer and academic research. Additionally, AbleGrape indexes “the best blogs in the world of wine, in any language.” (Full disclosure – my wine blog is indexed. Hooray!) AbleGrape offers filters you can use, including different types of press, commerce, and events, as well as regions, to narrow your search results. It also digs up those hidden search results, whether from academic wine associations to Wine Enthusiast magazine.
If you want to know more about a particular wine (as opposed to where to buy it), I highly recommend checking out AbleGrape. For wine writers and bloggers out there, AbleGrape also offers a widget to add wine search to your site. I haven’t done it yet, but it’s on my to-do list for this weekend. There is also a search plug-in for your browser.
One of the key points of the Wine Bloggers Conference is that to be successful, everyone should find their niche, even within the niche of wine blogging. I think AbleGrape has done that quite well with search. Someone at the conference asked Doug, “Why don’t you take on Google?” Doug had a great answer, and one I admire. “I can’t,” he said. “I focus on doing one thing, and doing that one thing well.”
–
Contact Michelle with your news, apps, and events via email, Twitter, Pownce, or FriendFeed. Visit Michelle at Wine-Girl.net and Write Technology. You can also catch Michelle presenting on Twitter at the upcoming DevLearn ‘08 in San Jose.
