Tag Archives: widget

Mark Zuckerberg introducing Facebook Connect: Shot at f8

Source: PR 2.0

Facebook Connect is connecting people across the social graph to fresh content and furthermore it’s channeling outside Web events into individual lifestreams. Essentially, Facebook is solidifying its position as not only your primary social network, it’s also a emerging as a central hub for your attention, updates, news, promotion, and enlightenment.

Now, Facebook is extending its network to the World Wide Web, allowing brands and personalities who have or will host Fan Pages to embed a widget version of the page directly into Web sites, other social networks, social networks, and blogs. This builds a bridge between the 200 million strong Facebook network and outside visitors to strategically concentrate on promotion and community building.

For example, here’s a sample widget of the Facebook Fan Page for my new book with Deirdre Breakenridge, “Putting the Public Back in Public Relations.”

Interactivity is key and by embedding the Facebook widget, site owners can augment, eliminate or reduce reliance on custom brand-building and attention grabbing site development while still amassing a significant following or fandom.  It also extends the updates and content live, providing site visitors with the latest activity from inside the network to wherever the widget is placed.  It’s a simple matter of adding a bit of automatically generated code to the site, not unlike how we embed YouTube videos or Flickr pictures today.

Visitors to outside branded pages can securely login with their Facebook credentials to interact with the widget to comment, become a fan, and view the latest pictures, videos, posts, etc. As fans participate, their activity is simultaneously shared within the Facebook community, further promoting the branded content within the personal “News Feed” for Facebook friends and contacts to potentially view and click through.

Here are a few examples of the Widget in action:

Lance Armstrong

BlackBerry

World Wildlife Fund

NPR

Kings of Leon

Lenny Kravitz

Roger Federer

Newsweek

ABC News

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Read more from Brian Solis:

Blog: PR 2.0
Book: Putting the Public Back in Public Relations
Social Map: The Conversation Prism

by Brian Solis

It’s no secret. I’m a huge fan of FriendFeed. It’s the most comprehensive aggregated stream (lifestream or brandstream) application available today and it’s supported by an incredibly active community.

Today the FriendFeed team introduced badges and widgets to spotlight the conversations taking place inside FriendFeed in any blog, social network profile or web page that accepts HTML.

The team also released “share this” on FriendFeed to link your community to your FriendFeed Stream.

Share on FriendFeed

Bret and the FF team, please add the ability to submit messages back to the same services, selectively, from which we can also import.

Connect with me on Twitter, Jaiku, LinkedIn, Tumblr, Pownce, Plaxo, FriendFeed, Plurk or Facebook

by Brian Solis, sourced from PR 2.0

Sprout is a new, very cool service that lets everyday people create portable widgets for embedding on Web sites, blogs, and in social networks.

I was originally introduced to the service at DEMO08 in January and was immediately blown away.

We live in the widget economy and people today are empowered and compelled to lift and place encapsulated content and experiences from one place to another, however and whenever they’d like. With SproutBuilder, you can now build your own custom, portable and embeddable widgets featuring the Web content, links, gadgets, and capabilities you desire as simply as designing a flyer in Word. The widget canvas in dynamic and also scalable. Each widget can contain multiple media assets as well as pages for a self-contained Web experience.

Whether you’re a media property, a business or consumer brand, or an individual, Sprout enables you or your Web marketing team to create campaign-driven or brand-focused, well or even just for fun, widgets to share with your community and in turn, have them share across their social graph.

Sprouts can be embedded in any Website or popular social network, including MySpace, Facebook, Bebo, and Friendster, as well all blogging platforms. Most importantly, Sprouts can evolve and as they change, your armada of distributed widgets are automatically updated in real time.

I’ve included a simple Sprout for bub.blicio.us below, feel free to take it or go to Sprout and build your own!

Connect with me on Twitter, Jaiku, LinkedIn, Tumblr, Pownce, Plaxo, FriendFeed, or Facebook.