Tag Archives: video

By Julie Blaustein

Bibbil is officially launching its social video platform today to help people easily connect around the world through a magical video experience that you can learn more about here.

“People need an enjoyable and beautiful way to connect with the ones they care about,” said David J. Phillips, CEO and Co-Founder of Bibbil. “With Bibbil, you can now get what you want from video chat – simple, fast, and fun connections to all of your friends and family around the world. There is no downloading, installing, or running of a separate desktop application required. Once inside Facebook, the user is merely two clicks away from video enchantment – and it’s free.”

Bibbil uses game dynamics to reward users and give them access to new features. Starting out on the service a Bibbilittle, a user earns bibbills (virtual points) to unlock new features on their way to the top status of Bibbillionaire. Features include group video chat, party video chat, live broadcasting, and more. The team is also preparing to release its new platform solution that integrates across many mobile devices. To learn how to Bibil visit Bibbil or to learn the 5 easy ways to earn at Bibbills.

The founding team of David J. Phillips, Robbie Trencheny and Jesse Sung have known each other for over 14 years. As serial entrepreneurs, they hold more than a dozen startups under their belts, including a venture backed social discovery service.  To date, the Bibbil team has built its initial version of the application, secured partnerships with leading Web video communications provider TokBox, and ran a successful private alpha launch which spread to over 20 countries in less than 24 hours.

 

Recruiting Disrupted: What’s Your Online Score?

Finding the needle in a haystack in search for the right talent is getting harder as the traditional recruitment models are being disrupted by social networks and increasing number of online services for professional resumes. True story: While professional social network LinkedIn just passed 100M members, growing at a rate of 1M new members per week, an executive recruiting agency just had a seminar on topics ”What is LinkedIn?” and “The difference between Twitter and a chat?”. They better hurry. The landscape is rapidly moving towards social recruiting services in verticals, good example being the newly launched Careers 2.0 by Stack Overflow, offering programmers create free online resume that weighs in their forum activity.

Niel Robertson, CEO of Trada, wisely explains the near future scenario:
“No longer will your resume be your own version of your work history; it will also include a data-driven third party’s assessment. You will also be judged by your network, online activity, level of contribution, all adding up to your online score. The next time you look for a job, don’t be surprised if someone asks you for your score.”
“How much are you worth and would you opt-out from social scoring systems?”
If job candidates need to keep up with their online “score”, for a company looking for top talent, besides from always being recruiting, it’s no longer enough to scroll online resumes, social network presence and influence of potential candidates. To attract talent it must also dress up and become interesting: As Fred Wilson clearly points out; There’s a war for talent, especially developer talent. Would your company not be quite ready to go for an online game solution, like e.g. cosmetic brand L’Oreal with its virtual office Reveal, where job applicants go online to visit several workplaces to solve particular situations and problems, there’re still other options.

Student Competitions Harnessing World’s Top Students

According to UNESCO, number of tertiary students in the world has grown with 50% between 2000 and 2007, reaching approx 153 Million students in 2007. Much of this fast growth is due to changes in Asia. Interestingly, there are now more tertiary students in low- and middle-income countries. Targeting students addresses huge global market opportunity, thus many organizations and initiatives are aiming to engage students with help of competitions, challenges and networking opportunities.

Swedish startup Student Competitions siezed the opportunity in this growth, offering companies recruitment and innovation challenges targeted to students. It’s the world’s largest online platform for major global student competitions, hosting over 700 competitions and events for 35 000 subscribing students from all over the world. To its help Student Competitions has a network of over 300 student ambassadors in over 60 countries spreading the word and engaging with students locally.

Student Competitions was founded in January 2010 by four students, Gustav Borgefalk, Robert Lyngman, Zhu Chu and Niklas Jungegård, tired of spending hours searching the web to find the world’s best competitions. There had to be a better way; resulting Student Competitions too see the daylight. I got to know Gustav Borgefalk already back in 2009 when he was CEO of Filehill, a marketplace to trade digital content. Student Competitions is backed by entrepreneur and one of the Swedish Dragons’ Den investors Mats Gabrielsson, as has received initial seed funding from Vinnova, Swedish Governmental Innovation Agency. (Read more on Nordic seed stage funding and angel investors)

Quick Challenges Takes Away The Pain From Competition Administration

Organizing a competition requires extra administrative efforts by the organizer, resulting many companies hesitating to use competitions as a channel for communications and recruitment. Student Competitions is lowering that barrier to entry with help of Quick Challenges, a short video pitching format service, that offers help both to create, host and facilitate competitions to source candidates, make an initial screening and deliver matching global top talent. Besides from testing students on real-world problems, it’s a good employer branding tool to communicate company culture and values. Quick challenges, that can be both private and public, is also available as easy to embed and brand white label solution. Naturally, one doesn’t have to just target students, nor use it for recruiting purposes only.

Lund University Master Your Idea Challenge 2010 is a great use case of Quick Challenge. The competition was organized to increase Lund University brand awareness with one year free scholarship as the first prize. During the month of competition it received applications from over 30 countries across all continents. It’s first in line of actions taken by universities to attract international students to study in Sweden and positioning themselves as top institutions in their respective field. (Due to a new Swedish law, beginning of fall 2011 all international student outside EU and EEA are to pay an annual fee of approx. SEK 80K ($12.6K). With no system for scholarships in place, the drop of international students is estimated to devastating 95% (19 300 in 2008)).

Offering a global platform that benefits and solves a problem for students comes with positive side effects, ie the power of meta data. With wide range of valuable data on preferences of the global students by both geography and nationality, Student Competitions can also offer targeted marketing communications and market research among students, especially in emerging markets. Note: This is where I see the service hitting the real gold mine.

Eat Your Own Dog Food, Stay Close To Your Community

Student Competitions eats its own dog food to prove its business model. By attending competitions itself, it also stays close to its community. Representing Stockholm School of EntrepreneurshipStudent Competitions recently won Venture Challenge™, International MBA Business Plan Competition 2011, one of the biggest business plan competitions in the US.

As we all know, all great plans remain just great plans without great execution, timing and a twist of good luck. To keep its momentum and scale the initial traction, Student Competitions now needs an efficient online platform and communications strategy to drive its B2B sales. Considering the team lacks technical co-founder, as inhouse UX-competence, two major weaknesses when building an online service, I see this as the next big challenge for the team. By all means a ”Quick Challenge” I believe it’s ready to take on.

Congrats guys, keep crushing and competing!

Co-founders Gustav Borgefalk, Robert Lyngman and Zhu Chu. Missing Niklas Jungegård.

Ps. You might also want to keep your eyes on Contestification. More on that soon.

Paula is online strategist and startup advisor. She is startup mentor at Seedcamp and Springboard. She blogs at paulamarttila.com and here at Bub.blicio.us.
Connect with her on Twitter, LinkedIn,
Drop her email at paula.marttila[at]gmail[dot]com

First off, thank you to Brian for allowing me to do a guest post on Bub.  Last week I contacted Brian to solicit some advice on how I could get the word out about a little video I recently released on YouTube.

A contest video.

First, let me preface by saying that I’ve never entered a video contest before. The opportunity cost just didn’t make sense – taking time out from other work to essentially create a free commercial for someone and then shamelessly self-promote it in hopes of winning a gift certificate (?) Didn’t seem worth it.

Then I came across this contest sponsored by Lash Allure MD. There’s a $100,000 pot at stake – which, needless to say, is much larger than most other online video contest winnings. Immediately, my mind was racing about the web content I could fund with 100k. No more brand or studio pitches in 2010? I’d be in heaven.

The best part (or, in some cases, the worst)? The winner is NOT chosen based on a subjective judging process. The system is clear: the person with the most “votes” wins. Each YouTube star rating counts as one vote, and one comment, per user, per day, counts as a vote. Simple, quantifiable. And yet, a little unfair for those who don’t have massive YouTube followings.

So I decided to enter. First with my own video, and then after realizing that I would never win on my own regards, I teamed up Olga Kay, a YouTuber with about 70,000 subscribers. To incentivise people to help, we decided to offer up $10,000 of the prize money to dedicated commenters. Every day for 20 days, we pose a new question in the annotation on the video. Answer the question, and you could win $500. $500 to twenty people = $10,000 total giveaway.

Yes, this was our screengrab. I know, I know.

Shameless.

It’s now Dec. 12th – only 8 days before the contest ends. We are currently in 2nd place, behind a witty YouTube blogger with a big following, but with the a little nudge here and there from the right people, we could definitely win the grand prize.

We’ve received several little endorsements from friends – including tweets from Ryan Higa and Dave Days – and brought on a new, third partner – Phil DeFranco.

We are asking for your help because this isn’t about making money to put in a savings account. It’s a viral contest, and as such, Olga, Phil and I want to put that money toward advancing our own web content initiatives.  Not to mention that we would still give away $10k (and a few other little surprises) to our commenters.

It’s hard for me to ask any favors of anyone, but in this case, I’m swallowing my pride.

So, please, if you have a chance today (and for the next 8 days) – rate and comment this video here —> http://www.youtube.com/watch?v=df2_CZCfAaE – and RT if you can :-)

Oh, and for all of you business owners out there looking to hold promotional video contests – take a cue from Lash Allure MD. By judging a video contest on ratings and comments, rather than on the video content itself, the company is benefiting from the self-promotional efforts of people like me as well as the engagement and interaction of potential customers who are rating/commenting on the videos. Smart.

A book may not be the first thing that comes to mind when discussing innovation but as technology has progressed, the way we consume the information presented in books has made a steady evolution. From the audio book to the Kindle, technology has jumped in to make books easier to consume in a variety of formats creating a debatably richer experience.

vookNew to the market is Vook. It is the latest innovation in reading that brings together books, video and the Internet. Vooks are available on the web and to download on a mobile phone. It’s an interesting idea with the goal of supplementing books with video and social content that aren’t available in the static format.

The web-based version allow for the reader to view the text of the book in a similar format to an e-Reader. Video is incorporated on the side of the screen so you can easily view complementary material without flipping between screens or from book to computer. It also includes social media capabilities by integrating with Twitter, Facebook and other social networks. The mobile format has similar features but due to the size of the screen, readers are directed to video rather than it being incorporated in the screen. Although I have yet to try it, I imagine this is incredibly useful for cookbooks and fitness materials more so than novels.

The book selection is on the smaller side and focused on fitness and cooking texts but the site is new and I expect their library to grow. I do wonder if they will attempt to turn some of the classics into Vooks, which could be very interesting to see.

animotoVideo-creation service Animoto has teamed up with SmugMug, the destination for storing and sharing photos and videos. With this teaming up of Animoto and SmugMug, users are able to access their stored SmugMug content in order to create videos on Animoto. As videos on Animoto are created with photos put creatively to music, such a partnership is dually beneficial for both parties.

Animoto emerged a couple years back as a strong candidate for becoming a leader in its space. The technology behind Animoto works well for its purpose as a consumer-sided product. With this, Animoto’s finished products are clean and polished.

From a business standpoint, Animoto has begun to encourage an integrated medium for multiple media types, including music. Providing an accompanying market for musicians to promote their work as the “sountrack” for people’s video creations puts Animoto in an interesting position, one it can take advantage of moving forward.

What’s been particularly useful for Animoto since its launch is the integration of third party content sites with its own service. This makes video-creation easier for users, as they can pull from content they’ve already uploaded on another site. Removing such obstacles within a given service increases its chances of seeing a high rate of adoption.

To this end, Animoto has forged a few other partnerships with companies including iStockPhoto. Animoto has also created applications to run on social networks such as Facebook for additional interaction with its existing and potential user base. With multiple points of access and the support of multiple media-sharing sites, Animoto has placed itself in a strong position for the future.

For participating partners, Animoto provides another tool to be extended to consumers. This provides an additional perk to existing users member to partner services, continuously freshening their ability to re-xeperience their uploaded content.

What I’m particularly keen on watching is how Animoto continues to move with trends, including mobile trends. Especially as Animoto seeks out partnerships for the growth and distribution of its own product, there are a great number of opportunities for such in the mobile realm.