by Michelle Lentz
Today Twitter announced (per the Twitter blog) that they are testing an improved search and trends feature. Twitter is rolling out access to a more integrated use of search from their Twitter page to selected users (beta testers, if you will).
Search.twitter.com has apparently been getting more and more popular (as I’m sure you knew, just as a user) in spite of its subdomain location. With the beta users, the Twitter Powers That Be hope to get a better sense of how people are using it. Once they get a better understanding, it’ll be all systems go for the rest of us. I say kudos to Twitter for taking this slow instead of jumping in headfirst.
The new trending function looks really nifty, with the ability to view a drop-down of the most popular topics on Twitter at any given moment in real time.
Adding both trends and easy access to search will make a huge difference for people using Twitter. With Search hidden, I bet a lot of casual users – and companies – are unaware of the power of brand and topic search in real time. It will soon be incredibly easy to follow what people are saying about your brand on Twitter, without ever leaving your Twitter page.
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