Tag Archives: super bowl

By Dana Oshiro

In 2007, Frito-Lay, Chevrolet, Alka-Seltzer and the NFL invited fans to create ads aired during the Super Bowl. An iMedia article claims that Frito-Lay “saved six or seven figures on the production cost”, generated considerable online and offline buzz, gained millions of page views, and found new audience members when ads were redistributed through YouTube and other video hosting sites.

However, of the four companies airing user-generated ads, only Frito-Lay’s Doritos commercial rated well with viewers. That’s why this year, the company decided to air another user-generated ad – one that topped audience rating charts. Still, after sweetening the deal for amateur producers with a $1M dollar contest pot, one can’t help but think user-generated marketing remains out of reach for smaller companies lacking contest budgets, or is it?

Enter Crowd Sourced Ads: Ad Hack

As seen above, user-generated ads are not new, but one Canadian company is taking a more direct approach. AdHack is an online community where ad creators and ad buyers meet to produce high-quality, low-cost, commissioned ads. The advantage over regular user generated contests is that communities tend to offer encouragement and support amongst peers.

Says AdHack founder James Sherrett, “The brands that succeed in the world of open advertising harness the power of hearing what passionate, powerful consumers have to say. These are the folks who benefit most from commissioning AdHack commercials and advertisements. They have the balls to let go.”

Sherret’s sentiment is what drove the production of his community’s “Show Us Your Balls” Super Ball commercial contest – an effort to display that the secret to capturing people’s attention (for Super Bowl or otherwise) is giving them opportunities for dialogue, community and above all else, great stories. It’s an interesting concept and I’m eager to see what’s next.

————————

Dana Oshiro is a writer, PR Pro and media strategist. She is the Marketing Director for online 12M member DIY repair site, FixYa.
Blogs: Villagerswithpitchforks, Hiyaablog
Twitter: @suzyperplexus

by Brian Solis, originally published at PR 2.0

To bypass the background story and skip straight to the instructions for Twitter Bowl, click here.

In 2008, Jeremiah Owyang had a great idea to extend the conversation about Super Bowl ads from my living onto Twitter. Chris Heuer, Stephanie Agresta, Darryl Siry, Ben Metcalfe, Eric Gonzales, and I quickly supported the idea and set up a series of Twitter stations to kick things off. Josh Bernoff of Forrester analyzed 2,500 tweets and organized the results into an impressive ratings summary. That was the beginning of #superbowlads on Twitter.

This year, we will continue the tradition of rating the Super Bowl ads on Twitter, but with a small twist – one that hopefully makes Josh Bernoff’s life a little bit easier. Unfortunately Jeremiah and Shirley are returning from Hawaii, so I had a different idea to get us back into the game, while contributing and showcasing the results in real time.

This year, we’ve also rallied the support of Louis Gray, Guy Kawasaki, and Jesse Stay, founder of SocialToo. Since Twitter is rooted in public interaction and provides the ability to extend its functionality, I wanted to find a Twitter application that would allow us to not only monitor discussions and ratings related to #superbowlads, but also provide the ability to capture and present votes.

SocialToo is a suite of productivity solutions for Twitter and other social networks. It’s most notable and unique feature is SocialSurverys, providing the ability to create elegant polls that can be shared across multiple networks (provides for automatic distribution through Twitter) and tracked in one central location for analysis.

Introducing the Second Annual Twitter Bowl…

Your hosts:

Jeremiah Owyang – @jowyang
Chris Heuer – @chrisheuer
Louis Gray – @louisgray
Jesse Stay – @jesse
Guy Kawasaki – @guykawasaki
Yours Truly – @briansolis

How to Play:

- If you don’t already have a Twitter account, join here.

- Vote for your favorite ads here and share the following link with everyone you know (do so often): http://poprl.com/FmN

- Discuss and rate each of the Superbowl ads on Twitter. Be sure to add “#superbowlads” to your Tweet.

That’s it!

Enjoy the game and follow the conversation. We’ll publish the final stats and compare the how Twitter compares to mainstream polls.

Don’t forget, share this link! http://poprl.com/FmN

For more on the subject, please read:

Louis Gray

Jeremiah Owyang

SocialToo Blog

Twitter, FriendFeed, LinkedIn, Tumblr, Pownce, Plaxo, Plurk, Identi.ca, BackType, Jaiku or Facebook

by Brian Solis, Disclosure: I am collaborating with Anheuser-Busch on the creation and release of AB-Extras.com

There are several articles showcasing the companies who are embracing social media for Sunday’s Big Game and I wanted to introduce you to one more..

Today Anheuser-Busch announced AB-extras.com – a social media destination for Bud fans 21 years of age and older to reveal the human element and stories behind the ads that will premier during Super Bowl ’09.

AB-Extras.com packages exclusive content using a combination of social tools and networks such as Social Media Releases, YouTube, Blip.TV, flickr, all hosted on a WordPress blog platform.

More at PR 2.0

Connect with me on:
Twitter, FriendFeed, LinkedIn, Tumblr, Pownce, Plaxo, Plurk, Identi.ca, BackType, Jaiku or Facebook

by Michelle Lentz

This just makes me laugh, as I suppose it was meant to do. While I’m aware it’s a marketing stunt, I still think it’s rather brilliant and brand-conscious.

MillerCoors said Tuesday that it will premier a one-second ad for its Miller High Life brand during the Super Bowl broadcast Feb. 1.

The spot will focus on the brand’s current campaign that features the burly High Life delivery man who aims to reinforce the brand as a “good, honest beer at a tasty price.” MillerCoors notes that air time for a 30-second commercial during the game is selling for as high as $3 million.

“Miller High Life is all about high quality and great value, so it wouldn’t make sense for this brand to pay $3 million for a 30-second ad,” said High Life senior brand manager Kevin Oglesby, in a press release. “Just like our consumers, High Life strives to make smart choices. One second should be plenty of time to remind viewers that Miller High Life is common sense in a bottle.”

So there you go. They don’t want to pay $3 million, so they’re going for $100,000. Of course, Anheuser-Busch is (as always) the beer sponsor for the big game, so Miller has to buy their ads through local markets. Because we might all not get to see the 1-second ad, you can visit www.1SecondAd.com to see what they’re thinking. Stunt or not, it’s fun and appropriate advertising for our current climate.

Here’s an ad for the ad (yes, I get the irony):

—

Contact Michelle on Twitter or via email at michelle [at] writetech [dot] net. Find her online at Write Technology or Wine-Girl.net.