Tag Archives: south by southwest

The 2010 edition of the South by Southwest Interactive conference kicked off with a bang at the TechSet & Windows Phone party in Austin, Texas. Held at the Speakeasy, thousands of SXSW attendees flocked to get in on the fun and meet new friends and rekindle old friendships. Thanks to the tandem team of Stephanie Agresta and Brian Solis, the TechSet & Windows Phone party was rocking through the night, complete with a Bing photo booth, musical acts, and a DJ pumping out beats.

All the digerati were out in force this night and surely the TechSet Party help set the tone for the parties during the rest of South by Southwest. From seeing folks like Sean Percival, Robert Scoble, Dave Mathews, Jess Berlin, Chris Heuer, Scott Beale, Adam Ostrow, Adam Hirsch, Wm. Marc Salsberry and many others, the TechSet party was definitely the place to be.

Here are some photos from the event:

The hosts for your evening: Stephanie Agresta & Brian Solis

Welcome to the TechSet & Windows Phone Party

The Speakeasy

The line of people waiting to get into the TechSet & Windows Phone Party

Jess Berlin, Frank Gruber & Jen Consalvo

Chris Heuer, Khris Loux and Nancy Cole

Jess Berlin, Melissa Rowley, Brian Solis, Laura Fitton, Reem Abeidoh and Rick Calvert

The band entertaining the crowd at the party

Hey look! It’s part of Team Mashable with other attendees!

More photos from the TechSet & Windows Phone party can be found online by clicking here.

Photo Credit: Kenneth Yeung

If you’re at the South By Southwest (SXSW) interactive festival this year and you haven’t had a chance to swing by the Circus Mashimus lounge, I suggest you do. It was a smash hit at last year’s SXSWi and I’m happy to see Mashery CEO Oren Michels and team are back at this year’s SXSWi.

The Circus Mashimus lounge is not only a great place to grab free coffee in the morning while you check your email, and then beer and popcorn in the afternoon; but it’s the place to be to talk mashups and visit with the Mashery team and its customers and sponsors to learn how to get more from your data by opening it up to developers.

Mashery offers customers a flexible, secure and effective way to manage their application programming interface (API) programs. Offering developers open APIs is an ongoing process from performance and security to registration and provisioning, so having a way to manage it all is critical to the success of an API developer program. And nowadays it’s all about the apps and giving information to customers in new and creative ways, and in the manner and places that they want it, so having an efficient API management platform, such as Mashery, can greatly contribute to the success of an API developer program.

Mashery has an impressive list of customers from Best Buy, Netflix and Etsy to CafePress, among many others. Best Buy, with its Best Buy Remix, and CafePress are sponsors of this year’s Circus Mashimus lounge, so swing by and grab a coffee or beer (depending on time of day) and check out the cool mashups being created by developers and how it’s all managed easily through Mashery.

The Circus Mashimus lounge is open from 9:30AM-6:00PM through tomorrow and is located on the first floor in room three near the Screenburn Arcade in the Austin Convention Center where SXSW is being held.

And check out Bubblicious Reporter Alison McNeill interviews with Oren Michels and Best Buy’s Michele Azar from last year’s Circus Mashimus at SXSWi 2009.

SXSW: Interview with Best Buy’s Michele Azar

SXSW: Interview with Mashery CEO Oren Michels

by Brian Solis

Gearing up for South by Southwest (SXSW)?

PeopleBrowsr, an attention-centered dashboard for managing your online relationships and communications on Twitter and across social networks, will help you keep track of all your SXSW contacts, events, parties, and conversations at http://sxsw.peoplebrowsr.com.

PeopleBrowsr turns your Web browser into a simple, visual dashboard that combines all your profiles and connections into one easy to manage place. The tool offers either a columnar view or a “people” grid gallery of organizable tweets from everyone in the Twitter stream with additional columns for “following,” keyword searches, and replies. And unlike other third-party tools, no downloads or plug-ins are required.

Here are the Top Ten Reasons for Using PeopleBrowsr at SXSW Film/Interactive/Music:

1. View all conversations and content related to #SXSW on Twitter, Facebook, and other popular social networks in one dashboard.

2. Create Twitter groups to listen to a specific subset of certain individuals, those attending SXSW for example, to stay up-to-date with their activity during the event.

3. See all the SXSW parties in one master list without leaving your PeopleBrowsr dashboard.

4. Follow the buzz about the conference and parties – check out who’s going where, what’s cool, and what shouldn’t be missed.

5. Discover and follow new people and trends based on popular and not yet discovered hashtags such as #SXSW, #techset, #allhat, #bloglounge.

6. Power the SXSW flash mob mentality. There’s an embedded map for visually tracking where friends are tweeting while in Austin.

7. Check out the statistics and clouds for the most popular tags and words used during the conference.

8. Discover more about the people attending the conference. When you see an interesting Tweet, simply click on that person to see their other IDs and profiles across the social web, including pictures and videos. And to find out if that person will be at a party, check the parties stream or perform a Twitter search (e.g. +party +Friday) in that person’s stream.

9. Analyze Twitter activity by reviewing integrated reports. SXSW events have a higher concentration of Twitter power users, and PeopleBrowsr lets you keep track of activity such as who’s retweeting you, who’s retweeting your friends, and also who recently followed you.

10. Share Tweet searches. When you perform an interesting search on PeopleBrowser (e.g +party +Friday), you can instantly share the results with your friends in just one click.

Use PeopleBrowsr.com to keep up with SXSW from Sukhjit Ghag on Vimeo.

Also see Sarah Perez’ coverage on ReadWriteWeb and Jennifer Van Grove’s post on Mashable.

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