Tag Archives: Social Media

By Julie Blaustein

The Social Email Marketing Conference held in San Francisco, brought together marketing experts, email companies and brands to discuss integrated email and social media campaigns. It was a packed one-day conference held at Hotel Nikko.

A number of great speakers offered expertise including Brian Solis of Future Works, author of Engage! and founder of our very own Bub.blicio.us who talked about the effects of emerging media on the convergence of marketing, communications and publishing. In other words, Brian spoke about how to be social while reaching out and influencing people. Tyler Willis of Involver who spoke about the differences between email marketing & social marketing and how you can experience social marketing success along with Mark Schmulen of Constant Contact who spoke about email and how it is the hub on one’s social media interactions. There were a number of additional great speakers who spoke on topics such as CRM and other tools to use in social media, Trust and Privacy issues, the power of A/B testing and more. But truly you need to attend the conference to not only hear from the experts but to meet them in an intimate setting where you can have real, in-depth conversations and make real-life connections.

San Francisco was the kick-off for a series of packed one-day conferences scheduled in major cities throughout the US, UK and in Europe. The series of conferences focusing on Social Media including Monitoring, Marketing, Emailing and Advertising will be held in not only San Francisco, Miami, Boston, New York City, and in London and Paris too through December. Murray Newlands and Luke Brynley-Jones are the Co-founders of Influence People and the force behind them. They advise companies and individuals in the UK and USA on how to utilize social media and to connect with people and deliver value. Great people to know and to meet on-hand at their conferences.

And don’t miss the first San Francisco Blog Club Meeting for FREE hosted by Influencer People on October 19th. from 6:30-10:0o pm at 111 Minna Gallery. Hurry and sign up as there are only a few spots left!

Pictures from the Conference below and more here:

The Social Media Email Marketing Conference Audience

Brian Solis signing for his new book, Engage! after his presentation.

Mark Scmulen, General Manager of Social Media, Constant Contact

Tyler Willis, Head of Brand Management of Involver

Chase McMichael, Co-Founder and CEO of Infinigraph and Murray Newlnads, Co Founder of Influence People

This morning was an eye-opener for me. For the first time I really stuck it to my boss publicly without losing my job.

After attending the AppNation Conference this week, former editor-in-chief at CNET and my current boss at NetShelter Patrick Houston, made the statement that“everything is an app” and that all publishers are software developers.

Clearly he’s dead wrong. And today, in blog battle format, I responded on Netshelter’s company site. It was liberating.

This exercise was refreshing –not just because I’m the clear victor — but because there’s a chance here for me to contribute as an individual rather than as a cog in a machine. Everybody talks about company-wide engagement, employee influence and enacting open leadership, but how many executives are comfortable with getting publicly bested for the transparency and exposure of the company?

Embracing the Truth: Good and Bad

We can talk about all the warm and squishy things social media and blogs can do for us, but when Pat decides to let me taunt him in my own voice, or guys like Zappos CEO Tony Hsieh leave the employee Twitter page up after laying off 8% of his staff –that is open leadership.

Decent leaders aren’t threatened by an employee’s version of the truth. They let them express themselves and look for ways to improve an organization from all levels of the organization.

The best thing about social media is that it cuts through hierarchy and gives everyone from the wage slave to the CEO a chance to creatively decompress. Embracing open discussion, extracting lessons, and finding recommendations create a healthy culture — one where I’m not scouring Linkedin or job boards.

My recommendation to Pat: Keep doing what you’re doing.
His probable recommendation to me: Good job kiddo, but try not to be so smug.

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Dana Oshiro is the Senior Media Analyst and Publishing Strategist for NetShelter Technology Media – a company that works with more than 180+ mobile, IT and consumer electronics publishers including VentureBeat, IntoMobile and MacRumors. She is also a contributor to ReadWriteWeb’s Startup Channel and she updates her personal blog Villagers With Pitchforks regularly. You can reach her by pinging @suzyperplexus or emailing her at dana@netshelter.net.

Related Articles:

• How to Get Published on a Premium Tech Blog (blogworld.com)

By Julie Blaustein

Trendy Lime will be celebrating its 1st. anniversary with a special edition of JETLAG at the sizzling hot Butterfly in San Francisco, September 10th.

Join San Francisco trend-setters, world travelers, and social media fans, WHERE FASHION MEETS TRAVEL and win a “Any City” round trip with JetBlue! The trendy jetsetters of San Francisco & Bay Area are invited to dress up to the nines to celebrate Trendy Lime’ 1st. anniversary at JETLAG. Served on board of this flight: JETLAG-only delicious mix of Travel, Fashion, Music, and Socializing to be enjoyed by the most discerning tastes. Food bloggers, Gratitude Gourmet and Club Dine In gave the venue and the food a thumbs up during a private tasting.

Admission is just $10 until 11 pm with an RSVP, or $10 all night with pre-sale tickets that you should purchase now as they are limited.

The perks of attending the JETLAG celebration include:

• Round Trip with JetBlue (any 2 cities!) for the lucky TrendyLimer  – To qualify you must be part of the A-List Crowd or join now at Trendy Lime group on FB
• “All you Can Dance” package by DJ Nader & DJ Michelle Musial
• 1st Class pampering with Mary Kay goodie-bags
• Fashion in the Air: “Fresh fashion experience” is brought to you by San Francisco renowned designers “ANYA” and “RockChiq” and presented by the stunning models from around the world.
• Spectacular gourmet creations by the chef and owner of “Butterfly” Rob Lam, complimentary between 9.30-10.30,
• Trendy Lime birthday cake at midnight

Sponsors and Partners include: JetBlue, Mary Kay, Mesaic, Red Bull

Media Partners: Bub.bliciou.us, Eclectic a la Mode, FailCon, Fashionaholics, Jetset Extra, Laura Loves Art, Mashable.com, Moda Epidemic, Vator.tv, 360 Fashion Network.

Follow the buzz about Trendy Lime’s 1st. Anniversary  and  Special Edition of JETLAG at #jetlagTL

JETLAG is brought to you by Trendy Lime and Michael Nader. Trendy Lime is a social media driven producer of upscale social, networking, and networking events for trend-setters and world travelers. Our San Francisco network of international socialites is 3,000 people strong and counting. Soon we are planning to bring Trendy Lime events to other world metropolis. Our distinguishing feature is combining elements of fashion, travel, and technology at the events. Our Mission is to provide unique event experience for the most discerning guests, while supporting good cause initiatives and collaborating with local businesses. DJ Nader (Michael Nader) is the Co-Founder of Feel Group and is the owner of several successful San Francisco establishments including Harlot and Morac.

By Julie Blaustein

Evan Williams, CEO of Twitter

The Girls in Tech event, TWITTER NATION Fireside Chat with Evan Williams, CEO of Twitter was held at the incubator Kicklabs in San Francisco with over 100 attendees. It was moderated by Claire Cain Miller, reporter for the New York Times. The chat was full of new and interesting information about Twitter and, surprisingly Evans was quite entertaining.

Evan Williams is known for inventing the term blogger and in fact one of his previous companies, Blogger, was acquired by Google. His success is a result of his need to be driven by his passion within. He is a big fan of Napolean Dynamite who he sees as one of the biggest geeks that there is, but so geeky, that he is cool.

Twitter had over 90 million tweets the day of the event and has now more than 145 million users. Evans feels  there has been no real need for PR and Promotion until recently, and that is because they were “lucky” enough not to need it. Twitter shares a great deal of information not surprisingly, on their own Company Blog .

Eric Brown, Sarah Brown, Lisa Phillips and Dana Contreras of Twitter

Did you know that Twitter is hiring! They have grown to over 300 people and are continuing to grow. Williams feels its important to continue having meals together to get to know one another. Perks include not only working in SF but having your gym membership covered, yoga, pilates and of course most of your meals taken care of.

What is it like working at Twitter? The Twitter folks present at the event were more than enthusiastic about being a part of this fast-moving train that the entire world has either joined or is quickly jumping on board.

By Julie Blaustein

Don’t miss the Social Email Marketing Event to be held in San Francisco that will bring together marketing experts, email companies and brands to discuss integrated email and social media campaigns. It will be held one day on September 17, 2010 from 9 am to 5:30 pm at Hotel Nikko.

Join our very own Brian Solis and friends for a day of insights into how to integrate social media and email.

• Dan Martell – Flowtown
• Mani Iyer – Kwanzoo
• Chris McCann – The StartUp Digest
• Mark Schmulen – Constant Contact
• Kristin Hersant – Strongmail
• Kath Pay – The Email Academy
• Murray Newlands – Influencer People
• Chase McMichael – InfiniGraph.com
• Jennifer Neeley Lindsay – The “A” List on BlogTalk Radio
• Marissa Louie – HeroEx

This one day conference offers expert-led guidance on how to engage with customers via email and social media, including tips on how to maximize the impact of your campaigns, insights into new tools and services, how to monitor and measure the results, and trends to watch out for. This is the ultimate event for anyone interested in combining email with social media marketing.

Book Tickets here and HURRY as the Early Bird is only available until September 3rd!