words and pictures by Brian Solis
The TechSet and Windows Mobile hosted very special event at the classic Belmont Lounge on Friday March 13th during SXSW Interactive 2009.
Guests relived the unique and stylish genre that conjured scenes from Las Vegas and Palm Springs during the Sinatra era. We were surrounded by incredible and pioneering entrepreneurs and influencers as we created our own Rat Pack rich with relationships that will propel us long after the curtain closed on SXSW.
In the end, 1,015 guests helped create one of the most exciting after dark events during SXSW.
Stephanie Agresta, the team at Windows Mobile, and I thank you for spending part of your evening with us!
I’ll let the pictures tell the rest of the story…
The line before the party
“Our” Frank Sinatra
Hugh MacLeod with Miiko Mentz and Alison McNeill of FutureWorks PR
Pete Cashmore and Michelle DeForest
John Erik Metcalf
Valeria Maltoni
MG Siegler and Maya Baratz
Larry Chiang
Who doesn’t love Stormhoek?
Gaia Borgias Brown and Drew Olanoff
Liz Strauss Wearing Joe’s Jeans
Gary Vaynerchuk and @geekmommy Lucretia Pruitt
Jeff Dowd, “The Dude”
Dan Patterson and Brian Solis
Leora Israel and Dave Mathews
Saul Colt
Jeff Pulver
Efren Toscano
Vanessa Camones
AJ Vaynerchuk
Charlene Li and Jeremiah Owyang
Hugh MacLeod and Deb Schultz
Francisco Dao
Hastags
Jacob Mullins and Kristen Nicole
Aaron Brazell
Gary Vaynerchuk and Sean Percival
Jake Dilley & The Color Pharmacy
For more pictures from the TechSet + Windows Mobile Rat Park party as well as the after party, please see my album on Flickr. For additional pictures from SXSW, please see below.
Please read:
The Human Network: The Social Economy is Influenced by How We Communicate Online & Offline (My philosophical analysis of what makes SXSW so special)
Which parties did you hit or miss?
Check em off at Diddit: SXSW Interactive Festival 2009 Party List
Pictures:
SXSW – The Calm Before the Storm
SXSW Day One
TechSet + Windows Mobile Rat Pack 2.0 Party
SXSW Day Two
Diggnation Party at Stubbs
We Flashmob the Driskill
AllHat @Allens Boots
Brian Solis Book Signing @SXSW
Are PR Agencies a Dying Breed: Brian Solis joins the panel
Kirtsy, AllTop Party @Allens Boots
Pool 2.0 – SocialMediaClub
SXSW Day Four
Paul Nelson Performs in the TechSet + Windows Mobile Blogger Lounge
Dell Adamo Premiers at SXSW
Power Geek Girl Tweetup in the TechSet + Windows Mobile Blogger Lounge
Rackspace + Scoble Party
Blurb + Mashable Party
SXSW Day Five
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