Actually, this is sort of brilliant.
In the same way as pilots are often available as free [promotional] downloads on iTunes, you can now download the pilot script of Showtime’s new “Nurse Jackie” starring Edit Falco. The free download is available through August 31.
It’s a different way of looking at things – and to a degree, it might also be grabbing a slightly different audience.Or maybe not. After all, if you have an iPhone or iPod Touch, you can install the Kindle App and access the pilot script as well.
According to Ad Age, Showtime is also giving you scheduling information and displaying banner ads on Amazon’s site.
Working with its media shop, Omnicom Group’s OMD, Showtime will use banner ads throughout Amazon.com and on the Kindle storefront to promote the free download, which will be available until Aug. 31. Along with cover art and a title page, the script comes with show scheduling information and a call to action urging readers to visit Sho.com to watch the premiere of “Nurse Jackie.”
It’s an interesting take on mobile. Oh, and in case you thought they were just focusing on the Kindle, you can download a 30-minute edited version of the show, plus behind-the-scenes action, on iTunes.