The Big in Japan folks, who make the popular ShopSavvy app, sent me some stats I found entertaining, so I thought I’d share with you.
The popular app, available for iPhone and Android, scans bar codes and lets you know where in your regional area the item can be found at different prices. It also prices the item online. I was standing at Macy’s at 5 am on Black Friday, debating on purchasing luggage. I tried the ShopSavvy app myself. Unfortunately, I could not get it to scan the UPC code on the luggage. I’m apparently the only one who had trouble.
More than 612,000 bargain hunters used Big in Japan’s barcode-scanning app on Black Friday alone, which is 7 times more than on an average Friday.
Data from the 18+ million scans by ShopSavvy users from Nov. 27-29 reveal that the most scanned product during Black Friday weekend was Sarah Palin’s new book, Going Rogue. Really? Other top products included:
Top Toy: Zhu Zhu Pets Hamster Mr. Squiggles
Top Video Game: Guitar Hero III: Legends of Rock
Top Camera: Nikon Coolpix
Top Laptop: Sony 15″ Laptop w/Intel Dual Core Processor
Top Netbook: Compaq Netbook w/Intel Atom Processor
Top Desktop: eMachines Desktop w/AMD Athlon Processor
Top HDTV: Emerson 32″ LCD 720p HDTV
The five most popular retailers for ShopSavvy scanning were:
1. Walmart
2. Best Buy
3. Target
4. GameStop
5. Macy’s
The five most popular metropolitan areas for ShopSavvy scanning were:
1. New York
2. Houston
3. Los Angeles
4. Dallas
5. Chicago
Did you use ShopSavvy on Black Friday? Did it help or hinder?
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Cheers!
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