Tag Archives: shel israel

The Social Media Club of San Francisco had its first event of the year on Tuesday, January 25, 2010 at the newly opened shared office space, RocketSpace.  A panel consisting of industry thought leaders, known as Influencers in Social media circles, included Sol Lipman, Director of Mobile at AOL and formerly of 12Seconds, Harry McCracken of Technologizer and Time.com, Augie Ray of Forrester and Shel Israel, a Social Media Consultant and co-author of the book Naked Conversations.

It was a full house and it was quite apparent that this was the Social Media Club by the name-tags featuring just one’s Twitter Handle. Chris Heuer, Founder of the Social Media Club started off the event with a video featuring Social Media professionals from Adobe, Facebook, Research in Motion, Intel and Sony Electronics at CES who spoke about what they thought was in store for 2011. The common themes that emerged were the hopes for more content creation, scaling, community and more, oh please, more attention to Social Media to get consumers to use their products.

Israel spoke first about the trends of social media in 2011. He talked of normalizing social media so that success isn’t measured by the number of people that follow you. He feels the question of ROI will be all about good business and using the right tools to get the job done well. He sees a future where the ability to easily translate and communicate around the world will become a reality along with the Internet becoming truly ubiquitous. He also summed up his thoughts regarding 2011 trends in his blog, Global Neighborhoods.

McCracken sees the social mobile web as the new frontier similar to how it was for the web back in 2005. “The social mobile network is doing well now and will continue to do so in the future.” He sees Facebook as something that people will use without even thinking about it as a social network. He is seeking clarity in the future of the dominance of the mobile social network, the dominance of Facebook and how companies will control the social aspects of the web. His blog Technologizer features his thoughts about the mobile social network in-depth too.

ROI to Ray will no longer be the focus of social media. ”Its not the year of the ROI obsession where one needs to provide it in order to get financing. It is also not the year of Facebook or Four Square.” He sees FourSquare as limited by handsets carried and not all have location-based services needed to use them. Proving his point, he conducted a survey of the audience asking how many are on FourSquare and most raised their hand. When asked how many check-in as frequently as they did when first on the service, less than a third raised their hands. Additional great insights are found in his blog, Augie Ray’s Blog.

Last to speak and also most entertaining was Lipman, who talked of trends in terms of what the new and hip AOL is seeking when hiring a Social Media guru. They are interested in someone who is all about niche social networks, personalization and building social connections, about content that appeals to all audiences and one who will focus on iPad devices. If you have what it takes, you should contact The Solster.

If you have not already joined the Social Media Club, you can do so here and connect with others who are passionate about learning and sharing what social media can provide to your organization and community. You can also join the conversation about this event at #SMCSFO

Twitterville Brunch

In case you didn’t know, famed author Shel Israel is set to publish his second book called Twitterville and last Sunday he hosted a party celebrating its launch. After the party, I was fortunate enough to be invited to an intimate brunch with Israel and several of his close friends both online and from out-of-town. In attendance included a bevy of rockstars including Jennifer McClure, Jeremiah Owyang, Richard Binhammer, Tony Welch, Erica O’Grady, Shashi Bellamkonda, Amber Naslund, Francine Hardaway, Elliott Ng and Janis Krum (the photographer of the Miracle on the Hudson famous photo).

These people are just some of the fine folks that helped make up Twitterville and the food was delicious. Heartfelt thanks to the Israel household for inviting us over.

Here are some photos of the event that tells the story:

Twitterville Brunch - Jeremiah Owyang & Lionel Menchaca
Jeremiah Owyang sitting next to Lionel Menchaca (Dell)

Twitterville Brunch - KD Paine
KD Paine made an appearance and took some time to take pictures of the event.

Twitterville Brunch - Shashi Bellamkonda & Michael Brito
Network Solution’s own social media swami, Shashi Bellamkonda poses for a picture with Michael Brito.

Twitterville Brunch - Erica O'Grady
Erica O’Grady posing before she sets off to interview some of the folks at the brunch.

Twitterville Brunch - Tony Welch & Richard Binhammer
HP’s social media guy, Tony Welch talks with Dell’s social media guy, Richard Binhammer. Wonder what new plans are being brewed.

You can see more photos from this event on my Flickr set.

It was a beautiful Sunday afternoon in Shel Israel’s Twitterville as the Twitterati convened to celebrate the release of his new book, Twitterville.

I took a break from writing my next book and promoting my current book to congratulate Shel personally and also say hello to the peers, friends, and mentors who have and continue to serve as my inspiration.

Tatyana Kanzaveli organized an incredible event at the Hiller Aviation Museum in Redwood City and she deserves recognition for bringing a fantastic set of people together in an exceptional setting. Well done Tatyana!

Congratulations Shel!

I’ll let the pictures tell the rest of the story…

Tatyana Kanzaveli

Robert Scoble

Josh McHugh

Scott Beale, Laughing Squid

Mr. and Mrs. Richard Brewer-Hay

Lionel Menchaca

KC Chan-Herur and Jeremiah Owyang

Michael Brito, Intel

Steve Rubel

Beth Kanter, Erica O’Grady, KD Paine, Heidi Groshelle, Amita Paul

Shel Holtz

Shashi Bellamkonda, Network Solutions

Jennifer Leggio, Ken Burbary, Richard Binhammer

Kenneth Yeung

Gary Bolles

Kristie Wells and Chris Heuer (Happy 40th Birthday Chris!)

For more pictures from the event, please visit my set on Flickr.

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