The Conversation Prism by Brian Solis and Jesse Thomas

The Conversation Prism debuted in August 2008 to provide a visual representation of the true expansiveness of the Social Web and the conversations that define it. In this short time span, over one million people have crossed its path.

When Jesse Thomas of JESS3 and I initially mapped “the conversation,” we recognized that the act of categorizing social networks within a visually rich graphic would be momentary at best, demanding endless iterations in order to accurately document evolving and shifting online conversations as well as the communities that promote them.

My goal was to observe, analyze, dissect, and present the dynamics of conversations, how and where they transpired.

We’re proud to introduce version 2.0 of The Conversation Prism. We’re also excited to release a version that traverses the online realm into the real world with the release of a full color 18” x 24” poster to prominently display in the workplace, classroom, home office, or at events. Please visit www.theconversationprism.com for details, embed codes, and additional insights.

Please read the full post at PR 2.0.

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Twitter continues to inspire creativity and innovation among third-party developers. The latest useful solution is Twibs, a directory of businesses using Twitter to communicate with consumers, peers, and tastemakers.

Twitter is a conversation platform and it continues to fundamentally transform how people communicate with each other. Along with other socialized channels of online interaction, Twitter has also re-ignited the long-forgotten art of listening to and communicating with customers.

What started with forums and online reviews, then evolved to include blog comments, groups, social networks, and now micro communities, businesses are once again embracing the methodologies associated with excellent customer service – after all, the customer is always right. And, the customer is now potentially more influential than ever before.

Twibs is currently tracking roughly 4,500 brands on Twitter as well as associated promotions that they’re running within the popular micro community.

According to the founders, “Twibs was created by a small group of people with one purpose: Give twitter users a place to find businesses on twitter. We are big believers in the power of twitter to connect customers with businesses. We’re working on making it easy for consumers to find businesses, both local and national.”

Ways you can help:

- Add a new business
- Manage your own

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Loic Le Meur asked for it and now we are the beneficiaries of his request. Jon Wheatley and team spent roughly 12 hours creating Twitority, a new service that that facilitates the search and sorting of keywords in Twitter by authority (read: popularity).

Without getting into the minutiae of the debate between popularity versus authority, Twitority is a simple, yet helpful service that will help brand managers, community managers, and communications and customer service professionals tier research and response strategies and programs. It’s also helpful to identify and measure potential opportunities and new trends based on the weighted discussions surrounding relevant topics.

Over the weekend, Sean Percival and Ryan Sit also developed a search engine based on authority popularity, with a twist. Twithority provides side-by-side results ranked by authority and also time/authority.

Read more about it here and give it a test drive here.

For more on services available for Twitter, please read, “Twitter Tools for Communications and Community Professionals” on PR 2.0.

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It seems that all the buzz this morning in the Twittersphere is centered around Tweetree, a new service that attempts to thread related conversations in Twitter. Considered an alternative for those who read and post updates through Twitter.com, Tweetree also allows people to share content directly in the timeline. By simply including a link from YouTube, Flickr, TwitPic, FriendFeed, Seesmic, Qik, Lala, or Blip.fm, Tweetree embeds the content inline for others to enjoy without leaving the service.

Personally, I am a big fan of an integrated experience and having access to pictures, videos, audio in my Twitter stream. However, the conversation threading leaves much to be desired. As TechCrunch points out, Quotably did a better job of organizing discussions. Unfortunately, Quotably has since shut down.

Tweetree is the creation of Draconis Software, a boutique web development company in Woburn, MA.

For more on services available for Twitter, please read, “Twitter Tools for Communications and Community Professionals” on PR 2.0.

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