NowPublic released its list of MostPublic Individuals in the Silicon Valley on Wednesday. The list is 50 deep and includes everyone on the “A List,” including our own Brian Solis and all the usual suspects (Scoble, Arrington, Kevin Rose, and so forth).
According to Leonard Brody, CEO and Co-Founder of NowPublic, “We believe that new media tools redefine who the online newsmakers and reporters are. This is part of the foundation upon which NowPublic is built. Traditional influence lists are increasingly irrelevant because they’re predicated on outdated factors and metrics. Did we steal a play from an old media PR conceit (lists)? Yes. Do we want more traffic? Of course. But today there are almost innumerable ways for one’s voice to be heard. The goal of the MostPublic Index is to measure—on a completely transparent, metric-driven basis—who is most effectively broadcasting their own personal brand online and who are the emerging players.”
NowPublic creates a formula that measure the “publicness” of these individuals and includes
- Online Visibility
- Presence on User-Generated Content and Social Networking Sites
- Interactivity and Accessibility
- The “R” Factor: Presence on Microblogging Platforms (Flickr, Twitter, Tumblr, etc.)
Check out the MostPublic list. Each name links to a social networking stream.
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