I’m just returning from my trip to Next09 in Hamburg Germany where I had the privilege to serve as one of the event’s keynote presenters among a cast of some of those whom I most revere. During my session, I discussed how the event’s theme, “The Share Economy,” equated to the Social Economy and the laws of diminishing attention.
We’re constantly struggling and learning how to discover and in turn, personify our place within the perpetually evolving social universe.
It is the ongoing saga of bridging the distances between who we are and who we want to be and furthermore, manifesting this presence outward.
I believe we are creating our online persona with every status update, tweet, video, picture, review, comment, and post, we share. We’re forging networks through a fusion of traditional relationships and friendships and also contextually – following and friending those whom we admire and respect based on their ideas, vision, and experience. It’s how we share, discover and learn. The nature for how we view and establish relationships is evolving before us and eventually we will change how we interact based on the contextual network we’ve built. Most of your “friends” don’t care about your profession exploits. Concurrently, your peers and professional contact are not better off for knowing anything about your personal endeavors.
There will be a collision and ensuing fallout.
What’s next?
Multiple Personality “Order.”
Don’t be surprised if eventually, if for only a short time, we maintain multiple online personas in the networks that are important to us as a consumer and also as a producer.
I’ll let the pictures tell the rest of the story:
Next09
Andrew Keen
Stowe Boyd
Chris Heuer
Andrea Vascellari
Brian Solis and Dennis Howlett
Nicole Simon, Tobias Kaufmann, Martin Recke
Stephanie Frasco
Stowe Boyd, Matthias Lufkens, Dennis Howlett
Pictures of Hamburg and other things that caught my eye:
For more pictures from Hamburg and Next09, please visit my album on Flickr.
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Dear Santa: