Mogulus is changing its name, but not its dedication to live-streaming video services The re-branding of the Mogulus site emphasizes a renewed focus on its core competency–live video streaming. And the company’s new name says it all. Mogulus has been renamed Livestream. Simple enough to remember, easy to pronounce, and readily explains just about everything the company has to offer. Looks like an improvement to me.
After launching its video services about two years ago, Mogulus has established itself as a useful video tool for self-broadcasters and live-streamers. The first thing I noticed about the now renamed service was its ease of use and collection of helpful features, simplifying the process of creating a cohesive video program to run live on the web.
Designed for anyone to use, the finished product of a Livestream video is a professional-looking program. From multi-user support to integrated, cross-network video search, Livestream has a great combination of features witihn an easy-to-use interface. Livestream has since layered in more helpful features, along with integration with several third party social media sites, making it easier to truly broadcast yourself across the social web.
For both casual and professional users, Livestream has two options for users–a free, ad-supported option and a premium option. Livestream is reporting that its premium service has gained over 1,000 live video producers, proving its concept and business model as a live video streaming service.
As a live streaming service, Livestream still competes with other estabished companies such as Justin.tv and Ustream. And the live-streaming industry overall hasn’t seen the type of growth many expected, given the success of other video-sharing sites like YouTube, and our inherent need to become lifestyle voyeurs and “reality tv” stars. But as services like Livestream continue to innovate their products in terms of simplifying the overall process of creating live-streaming video, and we see more technological leaps on the implementation side for mobile devices, potential users will have a lower barrier to consider and will become more likely to sign up for Livestream and similar services.